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Simulated record album featuring a grid of brightly-colored duotone portraits of Cecil Taylor

Each WordPress release celebrates an artist who has left an indelible mark on music.  WordPress 6.8, code-named “Cecil,” honors the legendary pianist and jazz pioneer Cecil Taylor.

Classically trained yet relentlessly unconventional, Taylor reimagined the piano as a percussive instrument—layering tone clusters, polyphony, and rhythm into a sound both chaotic and precise. His music defied expectation, finding form in disorder and harmony in dissonance.

That same spirit drives WordPress 6.8. Embrace its bold new features with the same curiosity and experimentation that defined Cecil’s sound.

Welcome to WordPress 6.8!

WordPress 6.8 polishes and refines the tools that you use every day, making your site faster, more secure, and easier to manage.  The Style Book now has a structured layout and works with Classic themes, giving you more control over global styles. Speculative loading speeds up navigation by preloading links before users navigate to them, bcrypt hashing strengthens password security automatically, and database optimizations improve performance.

Download WordPress 6.8 “Cecil”

A release polished to a high sheen.

The Style Book gets a cleaner look—and a few new tricks.

The Style Book has a new, structured layout and clearer labels, to make it even easier to edit colors, typography—almost all your site styles—in one place.

Plus, now you can see it in Classic themes that have editor-styles or a theme.json file.  Find the Style Book under Appearance > Design and use it to preview your theme’s evolution, as you edit CSS or make changes in the Customizer.

Editor improvements

Easier ways to see your options in Data Views, and you can exclude sticky posts from the Query Loop.  Plus, you’ll find lots of little improvements in the editor that smooth your way through everything you build.

Near-instant page loads, thanks to Speculative Loading

In WordPress 6.8, pages load faster than ever.  When you or your user hovers over or clicks a link, WordPress may preload the next page, for a smoother, near-instant experience. The system balances speed and efficiency, and you can control how it works, with a plugin or your own code.  This feature only works in modern browsers—older ones will simply ignore it without any impact.

Stronger password security with bcrypt

Now passwords are harder to crack with bcrypt hashing, which takes a lot more computing power to break.  This strengthens overall security, as do other encryption improvements across WordPress.  You don’t need to do anything—everything updates automatically.

Accessibility improvements

100+ accessibility fixes and enhancements touch a broad spectrum of the WordPress experience.  This release includes fixes to every bundled theme, improvements to the navigation menu management, the customizer, and simplified labeling.  The Block Editor has over 70 improvements to blocks, DataViews, and to its overall user experience.

Performance updates

WordPress 6.8 packs a wide range of performance fixes and enhancements to speed up everything from editing to browsing.  Beyond speculative loading, WordPress 6.8 pays special attention to the block editor, block type registration, and query caching.  Plus, imagine never waiting longer than 50 milliseconds—for any interaction.  In WordPress 6.8, the Interactivity API takes a first step toward that goal.

And much more

For a comprehensive overview of all the new features and enhancements in WordPress 6.8, please visit the feature-showcase website.

Check out what’s new

Learn more about WordPress 6.8

Learn WordPress is a free resource for new and experienced WordPress users.  Learn is stocked with how-to videos on using various features in WordPress, interactive workshops for exploring topics in-depth, and lesson plans for diving deep into specific areas of WordPress.

Read the WordPress 6.8 Release Notes for information on installation, enhancements, fixed issues, release contributors, learning resources, and the list of file changes.

Explore the WordPress 6.8 Field Guide.  Learn about the changes in this release with detailed developer notes to help you build with WordPress.

The 6.8 release squad

Every release comes to you from a dedicated team of enthusiastic contributors who help keep things on track and moving smoothly.  The team that has led 6.8 is a cross-functional group of contributors who are always ready to champion ideas, remove blockers, and resolve issues.

Thank you, contributors

The mission of WordPress is to democratize publishing and embody the freedoms that come with open source.  A global and diverse community of people collaborating to strengthen the software supports this effort.

WordPress 6.8 reflects the tireless efforts and passion of more than 900 contributors in more than 60 countries all over the world. This release also welcomed over 250 first-time contributors! 

Their collaboration delivered more than 320 enhancements and fixes, ensuring a stable release for all—a testament to the power and capability of the WordPress open source community.

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More than 60 locales have fully translated WordPress 6.8 into their language making this one of the most translated releases ever on day one.  Community translators are working hard to ensure more translations are on their way.  Thank you to everyone who helps make WordPress available in 200 languages.

Last but not least, thanks to the volunteers who contribute to the support forums by answering questions from WordPress users worldwide.

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I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com and SearchFPC.com. SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com  or  https://searchfpc.com

I read an AI-generated explanation of PPC advertising in Google’s browser and confirmed that FPPC cannot exist because PPC’s entire business model is pay-per-click. The only way FPPC (Free-Pay-Per-Click) could exist is if a network or company offers a promotional or short-term special offer. Otherwise, it doesn’t make sense. PPC is based on paying per click, so the concept of Free-Pay-Per-Click is contradictory. I agree with the AI’s claim that there is no such thing as Free PPC, as PPC is known as pay-per-click. Google Ads controls well over 80% of the market, but PPC is not exclusive to Google; Microsoft (formerly Bing) also uses PPC, albeit with a smaller market share. Therefore, FPPC cannot exist as a standard model; it can only be a temporary promotion. However, Free-Per-Click (FPC) is a different matter. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. This is not a short-term marketing gimmick. If a company claims to offer FPC as their business model and it is not a temporary promotion, then it is legitimate. I have contacted these networks, and two of them have confirmed in writing that their business model is FPC. In summary, while FPPC cannot exist beyond short-term promotions, FPC is a genuine model, and I know of at least three networks that offer it. I agree with the AI’s claim that there is no such thing as (FPPC) Free PPC, as PPC is known. However, I disagree with the AI’s claim that FPC does not exist. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com, SearchFPC.com SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com or https://searchfpc.com

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Interconnected Yet Independent:
Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.

Federation of Ad Networks: The Concept

What you’re describing is essentially creating a decentralized, federated ecosystem for advertising. Just like federated social media (think Mastodon in the Fediverse), individual businesses, organizations, or even regions could set up their own ad networks under your framework. Here’s how it could work:

  1. Shared Infrastructure with Local Independence:
    Each company, individual, or organization can create its own private ad network at their own cost. They follow the same Terms and Conditions (T&Cs) to ensure compatibility across the federation. While they manage their local network, all ads, articles, or directory listings from the broader system can also flow into their network, and vice versa. Result: The federation gets bigger with each new network added, exponentially increasing reach and distribution.
  2. Interconnected Yet Independent:
    Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.
  3. Built-In Scale:
    Instead of one centralized platform (like Google Ads), you’d have a system where anyone can set up their own ad network with the permission of no less than 75% of shareholders vote, using your tools and principles. This could lead to:
    • Hundreds or thousands of interconnected ad networks.
    • A global marketplace of ads and content, where reach is automatically amplified.
  4. Power to the Advertisers:
    Advertisers who participate in this system get their ads distributed far beyond the original network they used—without paying extra. For example:
    • Someone posts an ad on Network A (e.g., “Feedonomy”).
    • That ad is automatically shared across Network B (“Browsearch”) and Network C (a private network created by a local advertiser).
    • The more networks that join the federation, the wider the reach—essentially turning the federation into a massive ad distribution system.
  5. Electrifying Idea:
    By telling advertisers, “Your ads are now being distributed on two (or more) new platforms, at no extra cost,” it creates excitement and a sense of growing value. It’s not just an ad network anymore—it’s a movement.

Why It Could Work Better Than Social Media

Unlike social media, where content is tied to user-generated posts and engagement, your system focuses purely on commerce and advertising. This is simpler, clearer, and potentially more scalable because:

  • Businesses and advertisers already want distribution; you’re just giving them a new, federated way to achieve it.
  • There’s less dependency on the kind of “social interaction” that makes social media complex and harder to manage at scale.

Key Benefits of This Model

  1. Exponential Growth:
    Each new network adds value to the entire system. A single advertiser on Network D could now see their ad distributed across all networks, multiplying visibility without multiplying cost. Similarly, each new network benefits from ads already placed in the system.
  2. Decentralized yet Unified:
    Just like federated social media, each network operates independently but adheres to the same principles (e.g., T&Cs, shared protocols, equity models). This avoids the pitfalls of centralization while still enabling a cohesive experience.
  3. Scalable for Any Size:
    A large company could build their own private ad network, while a small local business could just plug into an existing network and still benefit from the federation.
  4. Built-In Redundancy:
    If one network struggles or fails, the others keep functioning. This resiliency makes the system far more robust than a single, centralized platform.

You can advertise product ads just like Google Product Ads PPC (Pay-Per-Click)—same benefits (structured listings, images, pricing, direct click-through to your site) — except you don’t pay for clicks. Content creators can promote articles, videos, and podcasts to drive traffic to their own sites/channels. Companies can place affiliate-style ads. When a partner sets an incentive (for example, 5% back up to US$1,000), we pass 100% of that incentive to the customer—our partners believe the buyer deserves the thank-you, not the ad platform. This is our ongoing Free-Per-Click model, not a short-term promotion. What’s expected: honest listings, clear pricing, accurate links to your own site. Not allowed: spam, misleading claims, illegal items, or anything that violates local laws or our content rules. How to start: create an account ? publish your ad (product, content, or affiliate) ? include your site link ? we review ? it goes live.

Product Departments

New Departments

Electronics

Electronics

BrowSearch Product Categories

BrowSearch (B2B)

What Are Search FPC Product Ads?


Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments. 

Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach. 

Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.