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Willowmore is the Gateway to the Baviaanskloof

Willowmore is the Gateway to the Baviaanskloof

Willowmore

Willowmore is best known as the western gateway to the spectacular Baviaanskloof Wilderness area, stretching for more than two hundred kilometres south-east towards distant Hankey and beyond to Port Elizabeth. This is an area of outstanding scenic splendour with the parallel Baviaanskloof Mountains to the north and the Kouga Mountains in the south crowding the Baviaanskloof River valley, culminating in a jumble of rugged mountains at its eastern end.

The Baviaanskloof is one of the most spectacular wilderness drives in South Africa and to travel its full length requires a high-clearance vehicle or preferably a 4X4 vehicle.

Perdepoort north of Willowmore

Perdepoort north of Willowmore

Willowmore is situated in the midst of the Cape Fold Mountains, just beyond the southern end of the vast Camdeboo Plain. The town is overlooked by the 1413-metre high Boesmanspoort Mountain to the north-west and the vista of rolling mountains stretching away to the east and west dominates the landscape.

North of Willowmore the N9 highway picks its way through the Perdepoort, or Horse Ravine, skirts the eastern edge of the Beervlei Dam, before setting our across the vast open spaces of the Camdeboo Plain towards distant Aberdeen and beyond to Graaff-Reinet.

Beervlei Dam

Beervlei Dam

Just south of Beervlei Dam the gravel R306 road branches off the N9 highway towards Rietbron and beyond to Beaufort West. Just north of the town the R329 branches off the N9 highway east towards Steytlerville along South Africa’s last surviving Provincial strip road.

Construction of the cement strip road between Willomwore and Steytlerville was completed in 1954. The road is a single strip with vehicles having to move onto the gravel verge for oncoming traffic. The length of the cement road is 36-kilometres. This road is the shortest route from Willowmore to Port Elizabeth.

Willowmore Town Centre

Willowmore Town Centre

Just south of Willowmore the N9 highway reaches the gravel junction south-east to the Baviaanskloof and beyond this point descends the Buyspoort and Ghwarriepoort Mountain Passes before entering the Western Cape and onwards towards Uniondale or Oudtshoorn in the Klein Karoo.

The scenic R407 gravel road west from Willowmore skirts the northern slopes of the Swartberg, or Black Mountains, towards the tiny village of Klaarstroom and beyond to Prince Albert.

Beervlei Dam Wall

Beervlei Dam Wall

Farming in the Willowmore district transitions from the drier northern areas to the higher rainfall areas of the more mountainous south. Most farmers are small-stock farmers producing merino and dorper sheep, cattle and ostriches.

The construction of the Beervlei Dam north of Willowmore was completed in 1957 and was intended to control the devastating floods that occasionally occurred in the catchment of the Groot River across the mostly arid plains of the Camdeboo and the eastern Koup.

The dam is however somewhat obsolete as it is mostly silted up and empty. The run-off from flooding has diminished because of improved farming practices and the construction of numerous anti-soil erosion structures in the catchment area.

Willowmore Town Hall

Willowmore Town Hall

Willowmore offers a variety of interesting historical buildings and other attractions, many of which date back to the 19th century. The iconic town hall in Knysna Street, with its wedding cake clock tower was built around 1896 and is the centre point of the Willowmore community.

The building is used for film shows, amateur theatrical productions, soirées, wedding receptions and funerals. Other notable buildings include St Matthew’s Anglican Church, completed in 1881.

Willowmore - The Old Gaol

Willowmore – The Old Gaol

The Old Jail was constructed from local stone and the walls are half a metre thick, and was completed in 1880. The outside corners, windows and doors are decorated with plaster quoins. The Old Gaol, as it was then called, consisted of a hospital cell, hard labour cells, awaiting trial cells, a female cell and a kitchen cell.

It was decommissioned as a prison around 1950, was abandoned for more than a decade, and then converted into a luxury guesthouse by its current owners.

Blackstone’s Power Station

Blackstone’s Power Station

Before Willowmore was connected to the national electricity grid in 1984 the town was supplied with electricity by its own power station known as the Blackstones. The six Lister Blackstone diesel generators were shipped from England and then came up by rail to Willowmore. The largest of these engines is still in working order.

Red Bridge in Knysna Street

Red Bridge in Knysna Street

The iconic Red Bridge in Knysna Street was erected as a pedestrian bridge over the Noodsloot and was used by pedestrians when the stream was in flood. The bridge predates the road bridge and was built when the road forded the stream through a drift.

The Wonderboom north of Willowmore

The Wonderboom north of Willowmore

Situated to the north of Willowmore towards Aberdeen along the N9 highway is the ‘Wonderboom’ or Wonder Tree, an aberration of nature. Consisting of two varieties of small trees growing next to each other, the Common guarri Euclea undulta and a Sheperd’s Tree Boscia oleolides, the Wonderboom has 3 stems.

The Wonderboom’s Eye of the Needle

The Wonderboom’s Eye of the Needle

Two of the stems of the Sheperd’s Tree have joined each other, forming an “eye of a needle” and the third stem of the Common guarri has grown through the eye, forming the “thread” through the eye of the needle.

The “Wonderboom” was discovered as early as 1906 when the road was constructed between Willowmore and Aberdeen. It was only when the road was first tarred in 1961 that it received more attention and was acknowledged as a wonder of nature.

Just to the north of the town ‘Aasvoëlberg, or Vulture Mountain, overlooks Willowmore. A road has been constructed to the top of the mountain providing access for high clearance vehicles.

Willowmore Railway Station

Willowmore Railway Station

The summit of the mountain is one of the few accessible places in the Karoo where you can find both proteas and other fynbos species, as well as Karoo succulent plants.

The sandstone rock formations on the mountain are spectacular and the panoramic views from the summit stretch far and wide, encompassing the impressive Cape Fold mountain ranges stretching away to the east and west, a fitting place to take in the beauty and splendour of this corner of the Karoo.

Evening light in Willowmore

Evening light in Willowmore

The Baker’s Dam in the vicinity of Aasvoëlberg was built by the South African Railways in 1906 to supply the steam locomotives in Willowmore with water on the now defunct railway line between Klipplaat and Oudtshoorn.

With the advent of diesel locomotives, the Municipality took over the dam to serve as the town’s primary source of water at the time. Today the dam is a favourite haunt of bird watchers.

Willowmore Street Scene

Willowmore Street Scene

The old Boer graveyard has interesting graves dating back to the 2nd Anglo Boer War. Many of the graves stones have been recently restored and the old fashioned marble headstones are a poignant reminder of the deadly conflict that took place in the district more than a century ago.

From the graveyard it is an easy walk to the small gunpowder chamber which was used to store gunpowder and ammunition during the conflict. Remnants of the old British forts built during the 2nd Anglo Boer War can be seen outside the town on the Pierre Ferreira Walking Trail.

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Interconnected Yet Independent:
Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.

Federation of Ad Networks: The Concept

What you’re describing is essentially creating a decentralized, federated ecosystem for advertising. Just like federated social media (think Mastodon in the Fediverse), individual businesses, organizations, or even regions could set up their own ad networks under your framework. Here’s how it could work:

  1. Shared Infrastructure with Local Independence:
    Each company, individual, or organization can create its own private ad network at their own cost. They follow the same Terms and Conditions (T&Cs) to ensure compatibility across the federation. While they manage their local network, all ads, articles, or directory listings from the broader system can also flow into their network, and vice versa. Result: The federation gets bigger with each new network added, exponentially increasing reach and distribution.
  2. Interconnected Yet Independent:
    Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.
  3. Built-In Scale:
    Instead of one centralized platform (like Google Ads), you’d have a system where anyone can set up their own ad network with the permission of no less than 75% of shareholders vote, using your tools and principles. This could lead to:
    • Hundreds or thousands of interconnected ad networks.
    • A global marketplace of ads and content, where reach is automatically amplified.
  4. Power to the Advertisers:
    Advertisers who participate in this system get their ads distributed far beyond the original network they used—without paying extra. For example:
    • Someone posts an ad on Network A (e.g., “Feedonomy”).
    • That ad is automatically shared across Network B (“Browsearch”) and Network C (a private network created by a local advertiser).
    • The more networks that join the federation, the wider the reach—essentially turning the federation into a massive ad distribution system.
  5. Electrifying Idea:
    By telling advertisers, “Your ads are now being distributed on two (or more) new platforms, at no extra cost,” it creates excitement and a sense of growing value. It’s not just an ad network anymore—it’s a movement.

Why It Could Work Better Than Social Media

Unlike social media, where content is tied to user-generated posts and engagement, your system focuses purely on commerce and advertising. This is simpler, clearer, and potentially more scalable because:

  • Businesses and advertisers already want distribution; you’re just giving them a new, federated way to achieve it.
  • There’s less dependency on the kind of “social interaction” that makes social media complex and harder to manage at scale.

Key Benefits of This Model

  1. Exponential Growth:
    Each new network adds value to the entire system. A single advertiser on Network D could now see their ad distributed across all networks, multiplying visibility without multiplying cost. Similarly, each new network benefits from ads already placed in the system.
  2. Decentralized yet Unified:
    Just like federated social media, each network operates independently but adheres to the same principles (e.g., T&Cs, shared protocols, equity models). This avoids the pitfalls of centralization while still enabling a cohesive experience.
  3. Scalable for Any Size:
    A large company could build their own private ad network, while a small local business could just plug into an existing network and still benefit from the federation.
  4. Built-In Redundancy:
    If one network struggles or fails, the others keep functioning. This resiliency makes the system far more robust than a single, centralized platform.

You can advertise product ads just like Google Product Ads PPC (Pay-Per-Click)—same benefits (structured listings, images, pricing, direct click-through to your site) — except you don’t pay for clicks. Content creators can promote articles, videos, and podcasts to drive traffic to their own sites/channels. Companies can place affiliate-style ads. When a partner sets an incentive (for example, 5% back up to US$1,000), we pass 100% of that incentive to the customer—our partners believe the buyer deserves the thank-you, not the ad platform. This is our ongoing Free-Per-Click model, not a short-term promotion. What’s expected: honest listings, clear pricing, accurate links to your own site. Not allowed: spam, misleading claims, illegal items, or anything that violates local laws or our content rules. How to start: create an account ? publish your ad (product, content, or affiliate) ? include your site link ? we review ? it goes live.

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What Are Search FPC Product Ads?


Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments. 

Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach. 

Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.