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What I Want in an App

What I Want in an App

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Simplicity. Focus. Usability. Consistency. Just works. I don’t mind paying for an app that provides these features. They seem like simple enough concepts. But many of the apps out there today seem to be struggling. I know I am just dreaming, but here goes..

Focused

I want an app that is focused on one thing. Maybe a few peripheral features if immediately relevant. But one app per task, nice focused and simple.

Not bloated

I want an app that is not bloated with needless features. The most current example is AI. Seems every app and their dog is stuffing AI into the mix.

No ads

I want an app with ZERO advertisements. I don’t mind a few ads if they are relatively inconspicuous and/or dismissible. I don’t mind an option to upgrade to paid version, if the app is worthwhile I definitely will do so. But keep the ads and upsell nags to a minimum.

No hoops

I want an app that doesn’t require giving my email address just to open it. In fact I want an app that doesn’t require any email or personal information whatsoever.

No strings

I want an app that doesn’t track, store, or sell my data. I want to remain anonymous. I want my privacy. I want to use the app for its purpose without any strings attached.

Usable

I want an app that is usable. I’m not old but my eyesight is not what it used to be. I’m tired of apps that assume everyone can easily read 10-point fonts on dark backgrounds. Etc. Give me text and fonts that are clear and easy to read.

Relaxed

I want an app that gives me room to breathe. When using the app, I want at least SOME areas on the UI to NOT be clickable. I want to be able to touch the screen without the app taking some action. Lots of apps these days are almost impossible to use, simply because every pixel on the screen is waiting for you to click, swipe, or touch. Makes it hard to move around and enjoy the app, when everything is so crammed on the screen.

No constant upgrades

I want an app that doesn’t upgrade every other day. Unless for important security fixes, apps shouldn’t update so frequently as to give the user headaches. Updates should occur infrequently enough that the user isn’t saying, “I JUST updated this app”, or “Another update for this app”, or even take notice at all.

Consistent

I want an app that’s consistent. Not arbitrarily making changes every other update. Like randomly redesigning and rearranging the interface. Moving buttons and features around, hiding things, and just making life difficult for all its users.

Documented

I want an app that is well documented. This is where consistency benefits everyone. Apps that don’t randomly change everything for every update tend to have documentation that remains valid and relevant, while apps that constantly change everything tend to have outdated documentation that only adds to the confusion.

More focused

I want an app that doesn’t add new features just to lure more customers. Just because Joe Shmoe writes in about adding some obscure functionality doesn’t mean you should. It would just add more bloat without being useful to most users. App makers need to grow a spine and draw hard lines in the sand regarding the app’s purpose, direction and scope.

Available anywhere

I want an app that is available on any device. I use Apple, Android, Windows, and Linux. And as much as possible like to streamline and sync everything into a unified workflow. So it sucks when for whatever reason an app is not available on this or that platform. In most cases this is not due to the app itself, but the petty political differences among the various platforms.

App Support

Added by Isocat on Mastodon: Well and helpfully supported. Make it easy and effective for me to contact the publisher when something doesn’t work the way the documentation says it should. Respond helpfully and promptly. Do not offload this to the likes of ZenDesk. Do not tell me to seek answers in a ‘community forum’ where questions go to get mocked and die alone of old age.

? Also: the same things apply to web pages also, not just apps.

? Again: I don’t mind paying for apps that are worth it.

? Golden rule: Always think of the user!




I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com and SearchFPC.com. SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com  or  https://searchfpc.com

I read an AI-generated explanation of PPC advertising in Google’s browser and confirmed that FPPC cannot exist because PPC’s entire business model is pay-per-click. The only way FPPC (Free-Pay-Per-Click) could exist is if a network or company offers a promotional or short-term special offer. Otherwise, it doesn’t make sense. PPC is based on paying per click, so the concept of Free-Pay-Per-Click is contradictory. I agree with the AI’s claim that there is no such thing as Free PPC, as PPC is known as pay-per-click. Google Ads controls well over 80% of the market, but PPC is not exclusive to Google; Microsoft (formerly Bing) also uses PPC, albeit with a smaller market share. Therefore, FPPC cannot exist as a standard model; it can only be a temporary promotion. However, Free-Per-Click (FPC) is a different matter. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. This is not a short-term marketing gimmick. If a company claims to offer FPC as their business model and it is not a temporary promotion, then it is legitimate. I have contacted these networks, and two of them have confirmed in writing that their business model is FPC. In summary, while FPPC cannot exist beyond short-term promotions, FPC is a genuine model, and I know of at least three networks that offer it. I agree with the AI’s claim that there is no such thing as (FPPC) Free PPC, as PPC is known. However, I disagree with the AI’s claim that FPC does not exist. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com, SearchFPC.com SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com or https://searchfpc.com

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Interconnected Yet Independent:
Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.

Federation of Ad Networks: The Concept

What you’re describing is essentially creating a decentralized, federated ecosystem for advertising. Just like federated social media (think Mastodon in the Fediverse), individual businesses, organizations, or even regions could set up their own ad networks under your framework. Here’s how it could work:

  1. Shared Infrastructure with Local Independence:
    Each company, individual, or organization can create its own private ad network at their own cost. They follow the same Terms and Conditions (T&Cs) to ensure compatibility across the federation. While they manage their local network, all ads, articles, or directory listings from the broader system can also flow into their network, and vice versa. Result: The federation gets bigger with each new network added, exponentially increasing reach and distribution.
  2. Interconnected Yet Independent:
    Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.
  3. Built-In Scale:
    Instead of one centralized platform (like Google Ads), you’d have a system where anyone can set up their own ad network with the permission of no less than 75% of shareholders vote, using your tools and principles. This could lead to:
    • Hundreds or thousands of interconnected ad networks.
    • A global marketplace of ads and content, where reach is automatically amplified.
  4. Power to the Advertisers:
    Advertisers who participate in this system get their ads distributed far beyond the original network they used—without paying extra. For example:
    • Someone posts an ad on Network A (e.g., “Feedonomy”).
    • That ad is automatically shared across Network B (“Browsearch”) and Network C (a private network created by a local advertiser).
    • The more networks that join the federation, the wider the reach—essentially turning the federation into a massive ad distribution system.
  5. Electrifying Idea:
    By telling advertisers, “Your ads are now being distributed on two (or more) new platforms, at no extra cost,” it creates excitement and a sense of growing value. It’s not just an ad network anymore—it’s a movement.

Why It Could Work Better Than Social Media

Unlike social media, where content is tied to user-generated posts and engagement, your system focuses purely on commerce and advertising. This is simpler, clearer, and potentially more scalable because:

  • Businesses and advertisers already want distribution; you’re just giving them a new, federated way to achieve it.
  • There’s less dependency on the kind of “social interaction” that makes social media complex and harder to manage at scale.

Key Benefits of This Model

  1. Exponential Growth:
    Each new network adds value to the entire system. A single advertiser on Network D could now see their ad distributed across all networks, multiplying visibility without multiplying cost. Similarly, each new network benefits from ads already placed in the system.
  2. Decentralized yet Unified:
    Just like federated social media, each network operates independently but adheres to the same principles (e.g., T&Cs, shared protocols, equity models). This avoids the pitfalls of centralization while still enabling a cohesive experience.
  3. Scalable for Any Size:
    A large company could build their own private ad network, while a small local business could just plug into an existing network and still benefit from the federation.
  4. Built-In Redundancy:
    If one network struggles or fails, the others keep functioning. This resiliency makes the system far more robust than a single, centralized platform.

You can advertise product ads just like Google Product Ads PPC (Pay-Per-Click)—same benefits (structured listings, images, pricing, direct click-through to your site) — except you don’t pay for clicks. Content creators can promote articles, videos, and podcasts to drive traffic to their own sites/channels. Companies can place affiliate-style ads. When a partner sets an incentive (for example, 5% back up to US$1,000), we pass 100% of that incentive to the customer—our partners believe the buyer deserves the thank-you, not the ad platform. This is our ongoing Free-Per-Click model, not a short-term promotion. What’s expected: honest listings, clear pricing, accurate links to your own site. Not allowed: spam, misleading claims, illegal items, or anything that violates local laws or our content rules. How to start: create an account ? publish your ad (product, content, or affiliate) ? include your site link ? we review ? it goes live.

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What Are Search FPC Product Ads?


Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments. 

Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach. 

Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.