Africa’s path to clean mobility — driven by motorcycles

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Africa’s path to clean mobility — driven by motorcycles

Africa’s path to clean mobility — driven by motorcycles -?á23 December, 2022 17:26

A lack of infrastructure in parts of Africa has made unregulated, gas-powered motorcycle taxis widespread — a system that gets people where they need to be, but heavily pollutes the air and excludes drivers from the formal economy. TED Fellow and entrepreneur Adetayo Bamiduro offers his vision for a cleaner, more equitable future, where an electric motorcycle service helps green Africa’s transportation and transform the lives and livelihoods of drivers.

I join you from Lagos, Nigeria, one of the largest cities in Africa. By 2050, Lagos will outgrow many of the largest cities of the world, including New York and Mexico City, and will be home to over 32 million people. By that same date, Nigeria will be home to more people than the United States. But there is a problem. Lagos and other African megacities suffer, or are plagued by, limited road infrastructure, pollution, congestion and poor safety conditions. This makes it very difficult for people to get to work, especially in low-income communities, where poverty infrastructure gaps are pervasive.

00:48

Enter the African motorcycle taxi driver. Driving on two and three wheels, they race through the congested streets of Africa, getting people and goods to where they need to be. Unfortunately, these drivers are excluded from the formal economy. Unable to afford to buy clean, efficient vehicles, they are left to rent old gas engines from exploitative loan sharks. Because of this tough situation that these drivers endure, they are often left to fend for themselves. Part of what they also endure and suffer is high cost of operations from these exploitative loan sharks. And also, these drivers pollute the environment. If nothing is done, pollution from two- and three-wheeled vehicles in Africa will hit 1.7 gigatonnes of emissions every year, according to our estimates. This is equivalent to pollution from two million Boeing 737 airplanes, every single year.

01:53

I left my engineering job in 2013 to go to MIT, where I met my cofounder, Chinedu Azodoh, a fellow engineer with similar dreams. We bonded about the realization that Africa was being left behind in the global transition to clean mobility. Inspired by the work of other innovators around the world, we chose to embark on a journey to create a three-part solution, which provides motorcycle taxi drivers in Africa access to electric vehicles, battery swaps and maintenance and also emergency assistance.

02:30

Here is how it works. Drivers sign up on the platform and instantly, they get access to an electric motorcycle and a full battery swap. So therefore, they’re able to save up and earn money to buy those vehicles. In addition, we also help lower their risks by providing them access to emergency response, health insurance and maintenance plans. This represents an integrated approach to the design, manufacturing, financing and operations of an electric mobility platform targeted at highly vulnerable, informal and unbanked people groups. The revenue from the drivers covers the cost of the electric fleet and the batteries, while the cost of R and D and technology is covered by our partners, including foundations, nonprofits and investors.

03:25

Meet Baba Gbenro, one of our drivers. Before signing up on our platform, he was a smallholder farmer, earning three dollars a day in the Gbamu Gbamu community in southwestern Nigeria. Tragedy struck when Baba Gbenro lost his first son. Without help, he struggled to transport farm produce and therefore could not make ends meet. After signing up on our platform, he immediately got access to an electric motorcycle plus a fully charged battery on a daily basis. This enabled him to be able to transport people in his community, make a little bit more money and also meet his obligations, including sending his younger son to school. Our platform enabled him to increase his net income, on a daily basis, from three dollars to six dollars.

04:14

To date, our platform has served a network of over 15,000 drivers, and our data shows that the average driver has about five dependents, meaning that our work has likely impacted over 75,000 livelihoods.

04:28

By 2025, our goal is to provide electric mobility solutions to over 150,000 of drivers. And if this idea really takes off, electric mobility innovators and climate entrepreneurs in Africa could jointly impact over 10 million motorcycle taxi drivers. By doing this, we will be helping to move the world’s youngest and fastest-growing continent towards a more sustainable and a prosperous future, and we will be creating jobs and reducing emissions.

05:05

Thank you very much.

05:06

XieAds is providing Adetayo Bamiduro with free advertising in their campaign to empower millions across Africa. We are hopeful many others will join us. The Nelson Mandela ChildrenÔÇÖs Fund and their support of young adults is perfectly placed.

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Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.

Federation of Ad Networks: The Concept

What you’re describing is essentially creating a decentralized, federated ecosystem for advertising. Just like federated social media (think Mastodon in the Fediverse), individual businesses, organizations, or even regions could set up their own ad networks under your framework. Here’s how it could work:

Shared Infrastructure with Local Independence:
Each company, individual, or organization can create its own private ad network at their own cost. They follow the same Terms and Conditions (T&Cs) to ensure compatibility across the federation. While they manage their local network, all ads, articles, or directory listings from the broader system can also flow into their network, and vice versa. Result: The federation gets bigger with each new network added, exponentially increasing reach and distribution.
Interconnected Yet Independent:
Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.
Built-In Scale:
Instead of one centralized platform (like Google Ads), you’d have a system where anyone can set up their own ad network with the permission of no less than 75% of shareholders vote, using your tools and principles. This could lead to:
- Hundreds or thousands of interconnected ad networks.
- A global marketplace of ads and content, where reach is automatically amplified.
Power to the Advertisers:
Advertisers who participate in this system get their ads distributed far beyond the original network they used—without paying extra. For example:
- Someone posts an ad on Network A (e.g., “Feedonomy”).
- That ad is automatically shared across Network B (“Browsearch”) and Network C (a private network created by a local advertiser).
- The more networks that join the federation, the wider the reach—essentially turning the federation into a massive ad distribution system.
Electrifying Idea:
By telling advertisers, “Your ads are now being distributed on two (or more) new platforms, at no extra cost,” it creates excitement and a sense of growing value. It’s not just an ad network anymore—it’s a movement.

Why It Could Work Better Than Social Media

Unlike social media, where content is tied to user-generated posts and engagement, your system focuses purely on commerce and advertising. This is simpler, clearer, and potentially more scalable because:

Businesses and advertisers already want distribution; you’re just giving them a new, federated way to achieve it.
There’s less dependency on the kind of “social interaction” that makes social media complex and harder to manage at scale.

Key Benefits of This Model

Exponential Growth:
Each new network adds value to the entire system. A single advertiser on Network D could now see their ad distributed across all networks, multiplying visibility without multiplying cost. Similarly, each new network benefits from ads already placed in the system.
Decentralized yet Unified:
Just like federated social media, each network operates independently but adheres to the same principles (e.g., T&Cs, shared protocols, equity models). This avoids the pitfalls of centralization while still enabling a cohesive experience.
Scalable for Any Size:
A large company could build their own private ad network, while a small local business could just plug into an existing network and still benefit from the federation.
Built-In Redundancy:
If one network struggles or fails, the others keep functioning. This resiliency makes the system far more robust than a single, centralized platform.

1 thought on “Africa’s path to clean mobility — driven by motorcycles”

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11/07/2025
Thank you, your article surprised me, there is such an excellent point of view. Thank you for sharing, I learned a lot.
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