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    What is PPC – Pay-Per-Click marketing? NonPPC is the same as Pay-Per-Click except you do not pay for clicks!

    What is PPC – Pay-Per-Click marketing? Note: NonPPC is the same as Pay-Per-Click except you do not pay for clicks!

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    PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms, and target audiences.PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms, and target audiences.

    Also known as cost-per-click (CPC), PPC is most commonly used by search engines, such as Google Ads, and on various social media platforms, including Facebook, Instagram, TikTok. Bloggers and affiliate marketers also commonly use PPC to run display advertising on their websites.

    What you’ll learn in this guide:

    What’s the difference between PPC, SEM and SEO?

    Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO (search engine optimization). 

    SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic (SEO). 

    PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).

    Search engine optimization (SEO), is a method of optimizing a website’s content and structure to make it more visible to search engines. This is done by researching and using relevant keywords, optimizing meta data, creating quality content, and earning links from other websites. The goal of SEO is to improve a website’s organic (non-paid) search engine rankings and drive traffic to the website through organic search results.

    How does PPC work?

    PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks on their ad.

    Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.

    The search engine will then use a complex algorithm to determine which ads to show and in what order. The algorithm takes into account factors such as the:

    • Advertiser’s bid amount
    • Relevance of the ad to the keyword
    • Quality of the ad
    • PPC strategy and campaign planning
    • Top PPC platforms
    • How to learn PPC

    This form of advertising can also be done through social media platforms, such as Facebook and Instagram.

    SmileWorks Grew 24X While Cutting Ad Spend 90% with Semrush Keyword Research

    ? Find high-intent keywords competitors miss

    ? See exactly which terms convert visitors to customers

    ? Discover untapped traffic opportunities specific to your market

    Find Profitable Keywords

    Free instant insights.

    Why is PPC important?

    In 2022, PPC brought in an average of $2 for every $1 spent, with an average cost per click (CPC) of $1.16. And while social media is still a popular place to advertise, 40% of ad spend in 2020 was spent on search (73% of that going to Google). 

    PPC offers several benefits not found with SEO or social media, including:

    • Quick results: PPC advertising can drive traffic to a website almost immediately, whereas SEO can take time to show results. Platforms usually approve ads the same day, providing maximum exposure almost immediately. This could be a text ad via Google search, an image ad through Instagram, or even a video featured on YouTube. Using multiple platforms in different formats can increase your brand’s visibility.
    • Reach your targeted audience: PPC advertising allows marketers to target specific demographics, interests, and location, which helps to reach the right audience. You can even target individuals based on their behaviors and interests; social media sites like Facebook can help you get your ad to the group that’s likely to convert into a sale.
    • Measurable: PPC advertising provides measurable results. It allows marketers to track conversions, return on investment (ROI), and other key performance indicators (KPIs).
    • Cost-effective: PPC advertising can be more cost-effective than traditional advertising methods, such as television or print ads, since marketers only pay when a user clicks on their ad, and they can set a budget for their campaign.
    • Branding: PPC advertising can help to increase brand awareness. Even if users don’t click on the ad, they may still see it and remember the brand.
    • Complementing SEO: PPC can be used to supplement SEO efforts. While SEO focuses on increasing organic traffic, PPC can be used to drive immediate traffic to a website while SEO efforts are still ongoing.
    • Track your goals: Tools such as Google Analytics can help you track your goals. See how your ads are performing in real-time, and decide what needs to get done to reach your goals more efficiently.
    • Reputation management: PPC can be used to bid on keywords matching a reputation event and directed to a landing page directly addressing the matter so you can control the narrative, instantly and professionally.

    Overall, PPC advertising offers a cost-effective and measurable way to reach a targeted audience, generate leads and sales, and ultimately increase brand awareness.

    What is important for PPC strategy and campaign planning?

    When planning a PPC campaign, there are several key steps you should take:

    • Define your target audience: Identify the demographics of the people you want to reach with your ads, including their age, gender, location, interests, and more.
    • Set clear goals: Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales, or generating leads.
    • Research keywords: Use keyword research tools to identify the terms and phrases your target audience is searching for, and include them in your ad copy and website content.
    • Create compelling ad copy: Write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website.
    • Choose the right ad platforms: Decide which platforms you want to advertise on, such as Google Ads, Microsoft Advertising, Meta Ads (for Facebook and Instagram), and so on.
    • Monitor and optimize your campaign: Track the performance of your ads and make adjustments as needed to optimize your campaign and achieve your goals.
    • Test different ad formats and targeting options: Try different ad formats (like text, image and video) and experiment with different targeting options to see what works best for your campaign.
    • Set a budget: Decide how much you want to spend on your campaign and make sure you stick to your budget.

    What are the top PPC advertising platforms?

    Several popular platforms offer PPC advertising solutions. Google, Microsoft Bing and Facebook are among the most popular. 

    Different types of ad platforms can show various results in the form of search, display, remarketing, and video (on YouTube or Facebook/Instagram Reels). 

    For the sake of brevity, we’ll focus on the two programs that stand out the most and cover all ad types: Google and Facebook.

    Google Ads

    Google reigns supreme among search engines. Its global popularity is unmatched. That’s why the fees are higher for Google Ads’ paid advertisements. 

    Advertisers bid to have their ad displayed, their services offered, a product listed, or a video featured on Google. There is an option to display ads on mobile apps, videos, and non-search websites (search partners). 

    Google Ads is the largest pay-per-click platform. With Google processing 99,000+ search inquiries per second, there’s a great chance that your ad will get seen by your intended audience, resulting in a customer/profit. Google Ads is perfect for Fortune 500 companies and small businesses alike.

    Other helpful resources from Google Ads:

    YouTube

    YouTube ads are a form of online advertising that allows businesses and individuals to promote their products or services on the YouTube platform. These ads can take several different forms, including:

    • Skippable video ads: These ads can be skipped after a certain amount of time, typically five seconds. They can be up to 60 seconds long.
    • Non-skippable video ads: These ads must be watched in full before the main video can be viewed. They can be up to 15 seconds long.
    • Bumper ads: These are short, non-skippable ads that are six seconds or shorter in duration.
    • Sponsored cards: These are small cards that appear on the video screen during the video and contain extra information about the product or service being advertised.
    • Overlay ads: These are semi-transparent ads that appear on the lower portion of the video.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. YouTube ads can be purchased on a cost-per-view (CPV) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Facebook Ads

    Facebook ads allow businesses and organizations to promote their products or services on the Facebook platform. The ads appear in the news feed of Facebook users, the right-hand column of the desktop site and the Stories section on mobile.

    Types of Facebook ads include:

    • Image and video ads: These ads consist of a single image or video, along with a short headline and a call-to-action button.
    • Carousel ads: These ads allow businesses to showcase multiple images or videos in a single ad. Users can scroll through the images or videos to learn more about the products or services being advertised.
    • Slideshow ads: These ads allow businesses to create a video-like experience using multiple still images.
    • Instant Experience ads: These ads allow businesses to create immersive, full-screen experiences within the Facebook app.
    • Collection ads: These ads allow businesses to showcase multiple products within a single ad, with a link to a full-screen view of the products.

    Advertisers can create campaigns that target specific demographics, interests, and locations. Facebook’s algorithm uses this information to show the ads to the users who are most likely to be interested in the products or services being advertised.

    Instagram Ads

    Instagram Ads allow businesses and individuals to promote their products or services on the Instagram platform. These ads are displayed in the form of sponsored posts, which are seamlessly integrated into users’ newsfeeds and look similar to regular posts.

    Instagram offers several different types of ads, including:

    • Photo ads: These ads use a single image to promote a product or service.
    • Video ads: These ads use a short video to promote a product or service.
    • Carousel ads: These ads allow businesses to feature multiple images or videos in a single ad, allowing users to swipe through them.
    • Stories ads: These are ads that appear in the Stories section of Instagram and disappear after 24 hours.
    • IGTV ads: These are ads that appear before an IGTV video starts playing.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. Instagram ads can be purchased on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Microsoft

    Microsoft Advertising, previously known as Bing Ads, is an advertising platform that enables businesses and individuals to create and run ads on the Microsoft Bing search engine and the Microsoft Advertising Network, which is a collection of websites and apps that partner with Microsoft to show ads. 

    Advertisers can use the platform to create different types of ads such as search ads, product ads, shopping ads, display ads and video ads. These ads are targeted to specific audiences based on demographics, interests, and behaviors and can be purchased on a pay-per-click or pay-per-impression basis. This means that the advertiser pays each time an ad is clicked on or viewed.

    TikTok

    TikTok ads allow businesses and individuals to promote their products or services on the TikTok app. These ads are designed to be engaging and creative, and they’re often set to music or include popular TikTok trends and challenges.

    TikTok offers several different types of ads, including:

    • In-feed ads: These are full-screen ads that appear in the main feed of the app and can be either video or image-based.
    • Brand takeover ads: These are full-screen ads that appear when a user opens the app, and they can be either video or image-based.
    • Hashtag challenge ads: These ads encourage users to participate in a branded hashtag challenge and submit their own videos using the branded hashtag.
    • Branded effects: These are special effects that are created by brands and can be used by users in their own videos.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. TikTok ads can be purchased on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Additionally, TikTok offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    LinkedIn

    LinkedIn ads let businesses and individuals promote their products or services on the LinkedIn platform. These ads are designed to reach a professional audience, and they’re often used to generate leads, build brand awareness and promote job openings.

    LinkedIn, which is owned by Microsoft, offers several different types of ads, including:

    • Sponsored content: These ads appear in users’ newsfeeds and look similar to regular posts. They can be in the form of text, images, or videos.
    • Sponsored InMail: These ads are sent directly to users’ inboxes.
    • Sponsored jobs: These ads promote job openings and appear at the top of the jobs section of the platform.
    • Display ads: These are banner ads that appear on the right side of the platform and can be targeted to specific audiences.
    • Dynamic ads: These are ads that automatically generate personalized content for each user based on their browsing history.

    Advertisers can target specific audiences based on factors such as demographics, job title, company size, industry, skills, and behaviors. LinkedIn ads can be purchased on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, and the advertiser is charged each time the ad is clicked or viewed.

    LinkedIn also offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    Twitter

    Twitter ads allow businesses and individuals to promote their products or services on the Twitter platform. These ads are designed to reach a wide audience and are often used to generate leads, build brand awareness, and increase website traffic.

    Twitter offers several different types of ads, including:

    • Promoted tweets: These are tweets that are labeled as “promoted” and appear at the top of users’ timelines or search results pages. They can be in the form of text, images, or videos.
    • Promoted accounts: These are ads that promote a Twitter account and appear in the “who to follow” section of the platform.
    • Promoted trends: These ads promote a specific hashtag and appear at the top of the trending topics list.
    • Website cards: These ads promote a website or landing page and include an image, title, and description.
    • App install cards: These ads promote mobile apps and include an image, title, and description.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. Twitter ads can be purchased on a cost-per-engagement (CPE) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is engaged with (like, retweet, reply, etc) or clicked on.

    Twitter also offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    What are the types of PPC ads?

    Search

    Search pay-per-click ads are the most popular type of PPC ads. A search ad appears at the top of search engine results pages (SERPs) when a user enters a specific query (keyword or phrase) into a search engine (Google and Microsoft Bing being the most popular). These ads are typically text-based and are designed to be highly relevant to the user’s search. 

    Advertisers typically pay each time a user clicks on one of their ads (the cost of each click is known as CPC or cost per click. Search ads are the most popular way for businesses to promote their products or services and drive traffic to their websites.

    Display

    A display ad is a type of ad that appears on websites, apps, and other digital platforms, typically in the form of a banner or other graphical format. Display ads are designed to be visually appealing and can include a variety of media such as images, videos, and interactive elements. 

    Display ads are often used to raise brand awareness, promote products or services, or drive traffic to a website. Display ads are typically purchased on a cost-per-impression (CPI) or cost-per-thousand-impressions (CPM) basis, meaning that the advertiser pays each time the ad is displayed a certain number of times.

    Video

    A video ad uses video content to promote your product, service, or brand. These ads can appear on various platforms, including social media (reels or posts), streaming services such as YouTube, and websites. Video ads on YouTube can be pre-roll, mid-roll, or post-roll ads, meaning they can appear before, during or after a video. Video ads can be skippable or non-skippable. 

    Video ads are usually interactive and have clickable elements such as calls-to-action, links or forms. They are usually purchased on a cost-per-view (CPV) or cost-per-click (CPC) basis, where the advertiser pays each time the ad is viewed or clicked on. 

    Remarketing (or retargeting)

    Remarketing is a form of advertising that allows businesses to show ads to users who have previously interacted with their website or mobile app. Remarketing ads are typically shown to users as they browse other websites, or as they use mobile apps, and are designed to remind the user of the business and encourage them to return to the website or app.

    Remarketing ads can be delivered in various formats, such as display ads, search ads, video ads, and social media ads. They are usually purchased on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.

    Remarketing campaigns are highly targeted and effective at driving conversions and sales. They work by tracking users’ behavior on a website or mobile app, then using that data to show them targeted ads as they browse other websites or use other apps. This is done by placing a cookie or pixel on the user’s browser or device, which is then used to identify them and serve them relevant ads.

    Other ad types

    Additional ad types are covered under one of the above categories, but have different characteristics such as the type of business allowed to use it and set up requirements. These include:

    • Remarketing Lists for Search Ads (RLSAs)
    • Performance Max
    • Local Search Ads (LSAs)

    How can I learn PPC?

    Now that you understand more about what PPC is and how it works – how can you learn more? 

    Search Engine Land’s PPC resources

    Search Engine Land has been covering PPC since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful PPC tips, tactics, trends and analysis.

    We’re biased, but we highly suggest you sign up to receive Search Engine Land’s free email newsletter featuring a roundup of the latest PPC news, and insights every weekday.

    Search Engine Land also has multiple categories on topics dedicated to specific areas and platforms which you may find helpful:

    Reading (or, if you prefer, watching or listening to) the latest PPC news, research, best practices and other developments should become one of your regular habits, whether daily, weekly or monthly. You should also invest in attending at least one or two events per year.

    Search Engine Land’s Complete Guide to PPC (Pay-Per-Click) Advertising

    Search Engine Land’s Guide to PPC Advertising can help you develop a solid strategy to drive paid traffic to your website. It walks you through more detailed information on keywords, ad groups, assets, ads, display, automation and more.

    This guide was written by Nicole Farley. With more than a decade of digital marketing and advertising experience, Farley has deep experience in all things paid media, including paid search, paid social and display advertising.

    What is PPC – Pay-Per-Click marketing?

    Note: NonPPC (Non Pay-Per-Click) is the same as PPC – (Pay-Per-Click) except clicks are 100% Free! 

    PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms, and target audiences. PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms, and target audiences.

    Also known as cost-per-click (CPC), PPC is most commonly used by search engines, such as Google Ads, and on various social media platforms, including Facebook, Instagram, TikTok. Bloggers and affiliate marketers also commonly use PPC to run display advertising on their websites.

    What you’ll learn in this guide:

    What’s the difference between PPC, SEM and SEO?

    Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO (search engine optimization). 

    SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic (SEO). 

    PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and image ads (Instagram/Facebook).

    Search engine optimization (SEO), is a method of optimizing a website’s content and structure to make it more visible to search engines. This is done by researching and using relevant keywords, optimizing meta data, creating quality content, and earning links from other websites. The goal of SEO is to improve a website’s organic (non-paid) search engine rankings and drive traffic to the website through organic search results.

    How does PPC work?

    PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks on their ad.

    Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.

    The search engine will then use a complex algorithm to determine which ads to show and in what order. The algorithm takes into account factors such as the:

    • Advertiser’s bid amount
    • Relevance of the ad to the keyword
    • Quality of the ad
    • PPC strategy and campaign planning
    • Top PPC platforms
    • How to learn PPC

    This form of advertising can also be done through social media platforms, such as Facebook and Instagram.

    SmileWorks Grew 24X While Cutting Ad Spend 90% with Semrush Keyword Research

    ? Find high-intent keywords competitors miss

    ? See exactly which terms convert visitors to customers

    ? Discover untapped traffic opportunities specific to your market

    Find Profitable Keywords

    Free instant insights.

    Why is PPC important?

    *PPC should be considered an asset, not a marketing expense.

    *I emailed a copy of this article to Eve Freedom the co-founder of NonPPC. I did not write the article so I have no right to change anything but considering DA as an asset or investment sounds totally bizzare unless Google or some other DA company is paying your bills.

    In 2022, PPC brought in an average of $2 for every $1 spent, with an average cost per click (CPC) of $1.16. And while social media is still a popular place to advertise, 40% of ad spend in 2020 was spent on search (73% of that going to Google). 

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    PPC offers several benefits not found with SEO or social media, including:

    • Quick results: PPC advertising can drive traffic to a website almost immediately, whereas SEO can take time to show results. Platforms usually approve ads the same day, providing maximum exposure almost immediately. This could be a text ad via Google search, an image ad through Instagram, or even a video featured on YouTube. Using multiple platforms in different formats can increase your brand’s visibility.
    • Reach your targeted audience: PPC advertising allows marketers to target specific demographics, interests, and location, which helps to reach the right audience. You can even target individuals based on their behaviors and interests; social media sites like Facebook can help you get your ad to the group that’s likely to convert into a sale.
    • Measurable: PPC advertising provides measurable results. It allows marketers to track conversions, return on investment (ROI), and other key performance indicators (KPIs).
    • Cost-effective: PPC advertising can be more cost-effective than traditional advertising methods, such as television or print ads, since marketers only pay when a user clicks on their ad, and they can set a budget for their campaign.
    • Branding: PPC advertising can help to increase brand awareness. Even if users don’t click on the ad, they may still see it and remember the brand.
    • Complementing SEO: PPC can be used to supplement SEO efforts. While SEO focuses on increasing organic traffic, PPC can be used to drive immediate traffic to a website while SEO efforts are still ongoing.
    • Track your goals: Tools such as Google Analytics can help you track your goals. See how your ads are performing in real-time, and decide what needs to get done to reach your goals more efficiently.
    • Reputation management: PPC can be used to bid on keywords matching a reputation event and directed to a landing page directly addressing the matter so you can control the narrative, instantly and professionally.

    Overall, PPC advertising offers a cost-effective and measurable way to reach a targeted audience, generate leads and sales, and ultimately increase brand awareness.

    What is important for PPC strategy and campaign planning?

    When planning a PPC campaign, there are several key steps you should take:

    • Define your target audience: Identify the demographics of the people you want to reach with your ads, including their age, gender, location, interests, and more.
    • Set clear goals: Determine what you want to achieve with your PPC campaign, such as increasing website traffic, driving online sales, or generating leads.
    • Research keywords: Use keyword research tools to identify the terms and phrases your target audience is searching for, and include them in your ad copy and website content.
    • Create compelling ad copy: Write attention-grabbing headlines and descriptions for your ads that will entice people to click through to your website.
    • Choose the right ad platforms: Decide which platforms you want to advertise on, such as Google Ads, Microsoft Advertising, Meta Ads (for Facebook and Instagram), and so on.
    • Monitor and optimize your campaign: Track the performance of your ads and make adjustments as needed to optimize your campaign and achieve your goals.
    • Test different ad formats and targeting options: Try different ad formats (like text, image and video) and experiment with different targeting options to see what works best for your campaign.
    • Set a budget: Decide how much you want to spend on your campaign and make sure you stick to your budget.

    What are the top PPC advertising platforms?

    Several popular platforms offer PPC advertising solutions. Google, Microsoft Bing and Facebook are among the most popular. 

    Different types of ad platforms can show various results in the form of search, display, remarketing, and video (on YouTube or Facebook/Instagram Reels). 

    For the sake of brevity, we’ll focus on the two programs that stand out the most and cover all ad types: Google and Facebook.

    Google Ads

    Google reigns supreme among search engines. Its global popularity is unmatched. That’s why the fees are higher for Google Ads’ paid advertisements. 

    Advertisers bid to have their ad displayed, their services offered, a product listed, or a video featured on Google. There is an option to display ads on mobile apps, videos, and non-search websites (search partners). 

    Google Ads is the largest pay-per-click platform. With Google processing 99,000+ search inquiries per second, there’s a great chance that your ad will get seen by your intended audience, resulting in a customer/profit. Google Ads is perfect for Fortune 500 companies and small businesses alike.

    Other helpful resources from Google Ads:

    YouTube

    YouTube ads are a form of online advertising that allows businesses and individuals to promote their products or services on the YouTube platform. These ads can take several different forms, including:

    • Skippable video ads: These ads can be skipped after a certain amount of time, typically five seconds. They can be up to 60 seconds long.
    • Non-skippable video ads: These ads must be watched in full before the main video can be viewed. They can be up to 15 seconds long.
    • Bumper ads: These are short, non-skippable ads that are six seconds or shorter in duration.
    • Sponsored cards: These are small cards that appear on the video screen during the video and contain extra information about the product or service being advertised.
    • Overlay ads: These are semi-transparent ads that appear on the lower portion of the video.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. YouTube ads can be purchased on a cost-per-view (CPV) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Facebook Ads

    Facebook ads allow businesses and organizations to promote their products or services on the Facebook platform. The ads appear in the news feed of Facebook users, the right-hand column of the desktop site and the Stories section on mobile.

    Types of Facebook ads include:

    • Image and video ads: These ads consist of a single image or video, along with a short headline and a call-to-action button.
    • Carousel ads: These ads allow businesses to showcase multiple images or videos in a single ad. Users can scroll through the images or videos to learn more about the products or services being advertised.
    • Slideshow ads: These ads allow businesses to create a video-like experience using multiple still images.
    • Instant Experience ads: These ads allow businesses to create immersive, full-screen experiences within the Facebook app.
    • Collection ads: These ads allow businesses to showcase multiple products within a single ad, with a link to a full-screen view of the products.

    Advertisers can create campaigns that target specific demographics, interests, and locations. Facebook’s algorithm uses this information to show the ads to the users who are most likely to be interested in the products or services being advertised.

    Instagram Ads

    Instagram Ads allow businesses and individuals to promote their products or services on the Instagram platform. These ads are displayed in the form of sponsored posts, which are seamlessly integrated into users’ newsfeeds and look similar to regular posts.

    Instagram offers several different types of ads, including:

    • Photo ads: These ads use a single image to promote a product or service.
    • Video ads: These ads use a short video to promote a product or service.
    • Carousel ads: These ads allow businesses to feature multiple images or videos in a single ad, allowing users to swipe through them.
    • Stories ads: These are ads that appear in the Stories section of Instagram and disappear after 24 hours.
    • IGTV ads: These are ads that appear before an IGTV video starts playing.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. Instagram ads can be purchased on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Microsoft

    Microsoft Advertising, previously known as Bing Ads, is an advertising platform that enables businesses and individuals to create and run ads on the Microsoft Bing search engine and the Microsoft Advertising Network, which is a collection of websites and apps that partner with Microsoft to show ads. 

    Advertisers can use the platform to create different types of ads such as search ads, product ads, shopping ads, display ads and video ads. These ads are targeted to specific audiences based on demographics, interests, and behaviors and can be purchased on a pay-per-click or pay-per-impression basis. This means that the advertiser pays each time an ad is clicked on or viewed.

    TikTok

    TikTok ads allow businesses and individuals to promote their products or services on the TikTok app. These ads are designed to be engaging and creative, and they’re often set to music or include popular TikTok trends and challenges.

    TikTok offers several different types of ads, including:

    • In-feed ads: These are full-screen ads that appear in the main feed of the app and can be either video or image-based.
    • Brand takeover ads: These are full-screen ads that appear when a user opens the app, and they can be either video or image-based.
    • Hashtag challenge ads: These ads encourage users to participate in a branded hashtag challenge and submit their own videos using the branded hashtag.
    • Branded effects: These are special effects that are created by brands and can be used by users in their own videos.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. TikTok ads can be purchased on a cost-per-thousand-impressions (CPM) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is viewed or clicked on.

    Additionally, TikTok offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    LinkedIn

    LinkedIn ads let businesses and individuals promote their products or services on the LinkedIn platform. These ads are designed to reach a professional audience, and they’re often used to generate leads, build brand awareness and promote job openings.

    LinkedIn, which is owned by Microsoft, offers several different types of ads, including:

    • Sponsored content: These ads appear in users’ newsfeeds and look similar to regular posts. They can be in the form of text, images, or videos.
    • Sponsored InMail: These ads are sent directly to users’ inboxes.
    • Sponsored jobs: These ads promote job openings and appear at the top of the jobs section of the platform.
    • Display ads: These are banner ads that appear on the right side of the platform and can be targeted to specific audiences.
    • Dynamic ads: These are ads that automatically generate personalized content for each user based on their browsing history.

    Advertisers can target specific audiences based on factors such as demographics, job title, company size, industry, skills, and behaviors. LinkedIn ads can be purchased on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis, and the advertiser is charged each time the ad is clicked or viewed.

    LinkedIn also offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    Twitter

    Twitter ads allow businesses and individuals to promote their products or services on the Twitter platform. These ads are designed to reach a wide audience and are often used to generate leads, build brand awareness, and increase website traffic.

    Twitter offers several different types of ads, including:

    • Promoted tweets: These are tweets that are labeled as “promoted” and appear at the top of users’ timelines or search results pages. They can be in the form of text, images, or videos.
    • Promoted accounts: These are ads that promote a Twitter account and appear in the “who to follow” section of the platform.
    • Promoted trends: These ads promote a specific hashtag and appear at the top of the trending topics list.
    • Website cards: These ads promote a website or landing page and include an image, title, and description.
    • App install cards: These ads promote mobile apps and include an image, title, and description.

    Advertisers can target specific audiences based on factors such as demographics, interests, and behaviors. Twitter ads can be purchased on a cost-per-engagement (CPE) or cost-per-click (CPC) basis, and the advertiser is charged each time the ad is engaged with (like, retweet, reply, etc) or clicked on.

    Twitter also offers a self-service platform for small and medium-sized businesses and a managed service for larger businesses to run their campaigns.

    What are the types of PPC ads?

    Search

    Search pay-per-click ads are the most popular type of PPC ads. A search ad appears at the top of search engine results pages (SERPs) when a user enters a specific query (keyword or phrase) into a search engine (Google and Microsoft Bing being the most popular). These ads are typically text-based and are designed to be highly relevant to the user’s search. 

    Advertisers typically pay each time a user clicks on one of their ads (the cost of each click is known as CPC or cost per click. Search ads are the most popular way for businesses to promote their products or services and drive traffic to their websites.

    Display

    A display ad is a type of ad that appears on websites, apps, and other digital platforms, typically in the form of a banner or other graphical format. Display ads are designed to be visually appealing and can include a variety of media such as images, videos, and interactive elements. 

    Display ads are often used to raise brand awareness, promote products or services, or drive traffic to a website. Display ads are typically purchased on a cost-per-impression (CPI) or cost-per-thousand-impressions (CPM) basis, meaning that the advertiser pays each time the ad is displayed a certain number of times.

    Video

    A video ad uses video content to promote your product, service, or brand. These ads can appear on various platforms, including social media (reels or posts), streaming services such as YouTube, and websites. Video ads on YouTube can be pre-roll, mid-roll, or post-roll ads, meaning they can appear before, during or after a video. Video ads can be skippable or non-skippable. 

    Video ads are usually interactive and have clickable elements such as calls-to-action, links or forms. They are usually purchased on a cost-per-view (CPV) or cost-per-click (CPC) basis, where the advertiser pays each time the ad is viewed or clicked on. 

    Remarketing (or retargeting)

    Remarketing is a form of advertising that allows businesses to show ads to users who have previously interacted with their website or mobile app. Remarketing ads are typically shown to users as they browse other websites, or as they use mobile apps, and are designed to remind the user of the business and encourage them to return to the website or app.

    Remarketing ads can be delivered in various formats, such as display ads, search ads, video ads, and social media ads. They are usually purchased on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) basis.

    Remarketing campaigns are highly targeted and effective at driving conversions and sales. They work by tracking users’ behavior on a website or mobile app, then using that data to show them targeted ads as they browse other websites or use other apps. This is done by placing a cookie or pixel on the user’s browser or device, which is then used to identify them and serve them relevant ads.

    Other ad types

    Additional ad types are covered under one of the above categories, but have different characteristics such as the type of business allowed to use it and set up requirements. These include:

    • Remarketing Lists for Search Ads (RLSAs)
    • Performance Max
    • Local Search Ads (LSAs)

    How can I learn PPC?

    Now that you understand more about what PPC is and how it works – how can you learn more? 

    Search Engine Land’s PPC resources

    Search Engine Land has been covering PPC since 2006. In addition to news stories written by our editorial staff, Search Engine Land publishes contributed articles from a diverse group of subject matter experts featuring helpful PPC tips, tactics, trends and analysis.

    We’re biased, but we highly suggest you sign up to receive Search Engine Land’s free email newsletter featuring a roundup of the latest PPC news, and insights every weekday.

    Search Engine Land also has multiple categories on topics dedicated to specific areas and platforms which you may find helpful:

    Reading (or, if you prefer, watching or listening to) the latest PPC news, research, best practices and other developments should become one of your regular habits, whether daily, weekly or monthly. You should also invest in attending at least one or two events per year.

    Search Engine Land’s Complete Guide to PPC (Pay-Per-Click) Advertising

    Search Engine Land’s Guide to PPC Advertising can help you develop a solid strategy to drive paid traffic to your website. It walks you through more detailed information on keywords, ad groups, assets, ads, display, automation and more.

    This guide was written by Nicole Farley. With more than a decade of digital marketing and advertising experience, Farley has deep experience in all things paid media, including paid search, paid social and display advertising.

    Posted on 1 Comment

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    Will someone please explain to me how a for profit company can be 100% consumer centric? 100% Consumer Centric does not mean once we have appeased our shareholders…If anything is left… or we will try to introduce a huge 0.01% Discount to Consumers for one day in 2028 subject to our T&C. We will try but this is not a promise! You, the consumer, must remember I am the largest shareholder and a billionaire, that means I cannot just give discounts whenever I like. If I am honest I do not like giving discounts simply because of greed. Not my greed, your greed. Consumers just want discount after discount. One is never enough. More importantly do the consumers stop to think how much all these discounts are costing me directly. THE COST OF LIKES. The richer your online life is the poorer you are likely to be. What about the owners of social media! That just threw your theory out the door! Shareholders or spending time working out how to get more people to visit your website be it social or otherwise and running a business is not the same as using social media. Imagine if the owner of Facebook spent 4-5 hours per day messaging friends, seeing how many likes he got hour after hour just looking for content to get more likes. He would be like the other poor people in the photo below. It is the same with PPC advertising. The fact your sales increase it what makes addiction so compelling. Just because you managed to get a few visitors organically from social media is the tick. Compared to the early days of social media, one article could account for 100 visitors but now we spend hours like half the day and if we get 2-3 visitors or views from those 6 hours, we think it’s worth the risk. Wait and see how PPC advertising is going the cost seller or advertiser competing bidding against advertiser is what you think the truth is it is not the advertiser you bidding against it’s the house the casino that controls everything the casino that programmed the slot machines if you stop to look how an advertising network operates you will see it has nothing to do with advertising any longer it’s a hard core addictive gambling game where advertisers can easy tell themselves they are working it’s the best cover but in truth they are getting more and more addicted. I know my writing is terrible. If I could write or if I found someone who could write even relatively well, and you gave me 30 minutes to explain and show facts just a few you will all be 100% convinced. That is wrong, not blind faith I don’t mean convinced I mean if the facts were not given the truth if I could explain what I see and a person who could write wrote this down you will understand how dangerous the entire industry is. Add another billion consumers with e-commerce growing at even 7% per year as it matures the supply will only get smaller while the demand will keep growing, I mean explosive growth', within 3-5 years phenomenal growth and ‘enormous growth as supply shirks the number of players fit on one hand.

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    “Browse & Search” Voted Worlds Best FPC (Free-Per-Click) Advertising Network. Avertise Product Ads 100% Free! BrowSearch.com

    BrowSearch

    Subject: Inquiry About Multi-Vendor Advertising Platform on Bubble

    Hi Bubble Team,

    I’m exploring the possibility of building a platform on Bubble and have a straightforward question that I hope you can help with. My goal is to create a marketplace-like platform where vendors can register, create accounts, and list their products or services. However, unlike a traditional marketplace, no sales will occur on the platform. Instead, each listing will function as an advertisement that links back to the vendor’s own site for transactions.

    To clarify:

    • Platform Purpose: The platform is essentially an advertising network or a search engine for shopping, focusing on product ads, service ads, or content like articles. All listings will look like typical product pages in a marketplace but will serve as ads rather than items for sale.
    • Functionality Needed: Vendors should be able to create accounts, list their offerings with detailed descriptions, and link out to their sites. Users should be able to search and filter these ads as they would in a regular shopping environment.
    • User Experience: The site will present listings in a grid-like layout, similar to an online store, but with the primary function of directing users to the advertisers’ own platforms.

    Would Bubble support this type of platform? If so, are there specific templates, plugins, or configurations you recommend to best achieve this?

    Thank you for your time and assistance.

    Best regards,
    Eve Freedom

    Director of Feedonomy.com

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    Do you have a product that you think is great or wonderful that you think will sell?

    BrowSearch

    Do you have a product that you think is great or wonderful that you think will sell? Well, let’s try and sell it. What price? What do you want to sell it for? Do you have pictures of the product? OK, OK. Let me know what price you want to sell it at and e-mail me a few pictures. And let’s advertise it. Alright, see. If we can sell any. All the profit. Comes to you. OK, there’s no, there’s no charge. If a person wants to buy a product, they can contact you directly. And buy it from you. And that’s it. How many products do you have? Have you got any products? Or do you have to? Are you waiting to take deposits? Do you want people to pay you so that you can make the product? It always helps if you have. A few products. That you can at least show people how it works. It also helps if you have a website. But you don’t need a website. Because we’re going to advertise it on our website. Uh, if you have a website and you have the product listed on the website that that is also fine. Then what we will do is advertise them. Advertise the products. And have a link that goes to your website. For people who want to buy them. But if you don’t have a website then. People can contact you directly because you don’t want to sell it on another website. Because then the person is going to want a Commission. And you want you don’t want to give away any, any profits. You want to keep all the profits. You, see? If I am. If you go to a distributor. And. You know you say you want to sell. A branded product that’s well known, like an iPhone or a Seiko watch. Oh. You know any product that those people know? Levi Jeans. You can’t buy from the manufacturer; you’re going to have to buy from the supplier. The problem? Here’s. These mega stores, you know, like Amazon and Walmart. There’s something called economies of scale. That means that the more that, uh, if it’s a big company, they got more money than you. They can buy in bulk, and they can then usually buy much cheaper. Because they’re buying it in bulk, that means they can sell cheaper. So, it’s very difficult to compete. Um. Selling a well-known product. If you. Have your own brand. Or um. If you just like to create something new. That might work. Otherwise. What you can do is. Well, they quoted him. When things fall off the truck, in other words, you wait around and you wait for trucks. You know, full of merchandise. And if a few iPhones fall off, if they don’t break, try and catch them before they hit the ground. Then you catch them and run off to the truck and you know if you can’t catch the truck and say the number plates covered, you don’t know who it belongs to. Then you go to the police, and you tell them that these things fell off the truck. But there was. You couldn’t see the number plate. Say it looked like you. You don’t know what sort of truck it was. It was whatever color it was. And you can always say that you color blind, so not sure of the color. And then I think it must stay in the police station for. A certain number of weeks. You know, for somebody you’re trying to claim it, or for somebody. Put a case in to say that um. Something fell off the truck. They didn’t close it properly, so something fell out of the truck. And then then you do. You are a Good Samaritan, You’re a good being, a good person. And you’re giving the stuff back to the millionaire who’s. We wouldn’t do the same if we’ll start falling off a truck, but that’s beside the point. But. We don’t work the way they work. Which maybe that’s the reason they’re rich. But that’s. That’s the choice you must make, but. If it’s up to me, I don’t work right there. But they’ll say no one claims this stuff. Then. You can. Um. Will the website. If you’ve got a lot of things that fell off the track. You know, like the tracks on a steep hill and basically everything falls out. Or. Otherwise, you can just go to another website and say to them if you sell, you know all this stuff fell off the back of the truck. And I went to the police station. We can’t find the owner. Yeah, you know, it’s been signed by the police. So, they’ve checked it out. So, so they’ve, you know, so it’s not stolen or anything. Once you get that letter, the websiteÔÇÖs owner will say OK, we’ll go 5050 and then you say no. I’ll give you 10% and the guy might say, OK, he might negotiate, OK, 25% say, and then you are getting say 2/3 and he’s getting a third. 33% whatever and he advertises it. And then he gets uh. You know, somebody likes it. He gets paid. And. Anyway, you work whatever that is art, and he pays you a certain amount and then you give him the product. That’s one way of doing it. No, there’s is another way of doing it. And that is to invent something. Like there was a guy who invented the jet engine. Let’s say we have You Wait until there’s a war, World War 3. Hopefully it won’t happen, but if it does happen, and. Then you work out how to. You know like the engine that makes what’s that American plane that that the if 22 whatever you try you try and make the F23. You know, it helps if you’ve got an engineering degree, but if you don’t, you can just do what the Russians do and like. Use gaming software and make it look unfamiliar. No, that’s that won’t work because when you must deliver the product, they might say you’re cheating them. That won’t work. So, you must know how to make a plane. If you can make your plan, then you can sell it to, you know, India and all these countries because they’re worried about war. You can sell to all of them, and you can make 1,1,000,000 because. You know each plane you can sell for about $300 million. Through. Another way of making money is. Submarines, but um. It’s usually quite secretive and. You might need, uh, what you call those nuclear submarines. You might need to mine that. Heads up. What do you call it? Not lithium. It’s called plutonium. I think it must be 95 or 90%. Um. We found. And you’ll make it. You’ll add value because you you’re doing your submarine plus, you’re doing the. Tanium, whatever you call it. That’s another way of doing this. A really simple way is to create like. Products like, you know like tribal products and the conduit in Australia because. OH, all the Aborigines were killed by the Australians. Hang on a SEC. Yeah. You call me. Yeah. OH, thanks my friend for putting my pants on. I’m coming. 1/6. Hey. What? OH, thanks brother. OK, let’s carry on. Now. You must also think of if people sit, you know, and they write. Even if itÔÇÖs brilliant writing, like mine, and they’re telling you. Ways to make money. You must also remember that unless you know baby, I’m very, very wealthy. Um, but OK, well, I’m not, but. Let’s pretend I was then. And now I’ve made so much money. Billions and billions of. Rare and or dollars? And I’m just bored with life. So then then then that’s a good idea. You must listen to what I say. But now let’s say. Because I’m honest, it’s said that I’m not rich. OK. Because I’m honest, but we don’t know about, you know, the other people writing about us. Now if the person is not rich and they’re giving you all these ways to make money and then on top of it they’re going to they want to charge you if it’s $1.00 or. $500 or. What? Whatever. You know, whatever. They going to charge you? Um. People don’t usually do things for free; you know? Now, now think about it. They’re not. They’re not rich. They’ve got no money. But they’re giving you all these ways to make money. Plus, they’re charging you know you must get. Think about this now. Think deeply if they’re not rich. And if the ideas can make so much money, like all my ideas, you know, like making error planes for the Air Force. Submarines, you know, nuclear submarines, now they can make billions and billions, OK, but now if if they got no money. And they’re cheating you. How to make money? OK. And they’re charging you. That means they are making more money by charging $1.99 or $10 to all the people that are reading what they write now. If they’re trying to make money, wouldn’t they rather make submarines or? OH, make cellular phones. Whatever it is that they suggest you do. Because. A good one is like um. What do you call it like a a a multi vin mender vendor market pressure. As I say create Amazon created like an Amazon or Etsy or eBay, you know, like it’s easy OK but they’re sitting the software. Now. They probably don’t have that much money. OK. Possibly selling software for say $100 or whatever it is. OK. Now if they are saying you could make an Amazon or make one of these marketplaces. Those marketplaces, some of them are worth hundreds of millions of. Of dollars. So, if it’s that easy to make it, you have to ask yourself why aren’t they using this software to make their own Amazon? To make hundreds of millions of. Dollars instead of giving the software away for. $50.00 or $100 every single year. If you think about it, they must be making more money from it. Sitting the software for a few dollars than they are. I mean, if it was that easy, they wouldn’t give the software away. For even $1,000,000. Doesn’t make sense. They would rather make their own Amazon and even if they. Make half as much as that other that funny little guy. Started Amazon? I mean they are saying you can start eBay or Amazon. I mean there are those all those companies are worth 10s or hundreds of billions of dollars or even if it’s worth. $100 million or never mind the billion dollars. OK. Why are you so lucky? Or why am I so lucky that they are selling me that software so I can make my own Amazon and be worth 150 billion? Dollars. People aren’t that generous. You see, so now that is what you call a red flag. Now when you see a red flag and it’s, you know, like in the wind flapping. Vets. You can also call it red herring, and I bet something different because that’s, you know, in water that’s something different but a red flag that means you must be careful that. If it were so easy to make Alibaba or. Amazon or eBay. People are not that nice. They wouldn’t give you a secret to the software. As I said, they’re making more money from selling the software for $1.50 or or $100 a year. In other words, they’re making $100 a year where they could be if they if they made if they used the software themselves, they would be making a billion dollars a year. Sit. So that means that’s a red flag. That means something is not. Is not right, so you must be careful of that. Um, what’s the other thing? So, it’s the same as with websites, you know these book website builders that say? Three-page website for $500 or? Or something. You know. Having a getting a say you sitting depends you know on the website, but if you’re selling products. ItÔÇÖs not that complicated. You can do it yourself. But you see the website, if it’s Wicks or Shopify, they’re making much more money. Bye. Letting other people build websites. Yeah, if it was so profitable to have a website, they would build their own website, so. I think Shopify has something like that. Is it 6000 or is it 6,000,000 I’m not sure. Big difference, but you get the idea. In other words, they make more money by making it easy. I think it used to be $30, you know, for a basic website and you get a shopping cart and this and that. But you must. They are all hidden things as well, like you must remember like. They’ll say it’s free for a year and a domain free for a year, but just remember if it’s free for one year. The second year they’re going to charge you. Double what? A normal registrar. Website you know a domain company will charge. It’s $13 for a.com. If they sell 3 for a year, the next. They the next year they will charge you like $20.00 so in other words. There’s nothing for nothing. There’s nothing for free if that makes sense. OK, so. OK. You know, put it this way to get a shot. You know to pay rent, you know. Ring’s not cheap to find a shop, even if it’s a small shop. Rule shop in a in a bad area with some traffic or shopping center is expensive. So. In a in a sense, a website is good because it’s. You know for 30 Rand or $30.00 a month you can build your own website with a shopping cart, and you can take pictures of your products and you know what I mean? So, it’s a lot cheaper and if your product doesn’t sell. OK. ItÔÇÖs not like you’ve signed a lease for six months or a year where you must keep paying every month for the lease, even if you don’t use the shop. Because. The person who owns the property. They are cruel. They don’t care if your product doesn’t sell. And you can’t pay for them. They just smell blood, and they’ll just see you. We are a website. You can just stop paying the 30 or 50 or 50 or 60 or $70.00 a month. Or you can do a cheap one. I think you can even start for free. You pay nothing. And it doesn’t have to be on your own website. If the products are good enough, it doesn’t matter if it’s. Word press dot ABC minus 34510964321. Trust me if somebody’s getting an iPhone or a brand new. Whatever 4 by 4. For $50 instead of $50,000, they will. To quickly go and ask somebody for a pen and write down the website. You know even if it’s 5 -, 4, three, 21, ABC, 213-4567. It doesn’t have to be like mi.com, you know if the products are good. Don’t worry, the person will write it down, then they’ll remember the website. So, it’s better to do it for free. You know first. Um. Otherwise, it’s just wasting money. And then put one or two products on and see if there’s some interest. OK, but you must remember this about websites. It’s one thing having the website. Yeah, it’s a good idea because. You know you have a shot. And you know it’s in a shopping center, and you must have. Hundreds of thousands of shopping centers around the world. The website You Can you basically it’s like having a shop in every shopping center all over the world, Iran, Iraq, and Turkey in Israel, even if they are fighting with each other. You can still sell them, you know, especially if you’re selling weapons. You know, you can sell weapons to both. If you know what I mean. And if it works then maybe do your own. Buy your own domain and everything, but don’t put the cart in front of the horse. Does that make sense? Don’t put the horse in front. No, don’t put the cart in front of the horse, because the horse needs to be in front of the cart to pull it. The cart in front of the horse. You know, by like, opening a shop in every shopping center. Anyway, that’s something different. I’m confusing myself here but that’s yeah, that’s some at the about the best advice you’re going to get from. Best business advice? Now I suppose I have to say that I’m not. Um. I’m not. Um. An investment? Um. Advisor. Mother. Professional in. Investment advisor. So, um, I’m just giving you, my opinion. If, if, it doesn’t work. In other words, if you have, let’s say you try to build a nuclear submarine and you’ve got orders. Please, you cannot sue me if. If it doesn’t work out. I’m not saying it won’t, I’m just saying that if it doesn’t, it’s just my opinion. Sometimes even you know the best. But even in in in America, you know where they’ve got Mac, McDonald, Douglas and what’s that other one called? In fact, if flight. Fried chicken. But no, no, sorry. Boeing. The Boeing. You’re the Boeing Company, The Concord company. Well, yeah, yeah. You know, planes, planes crash like that. That doesn’t mean that. That you can make money making plans. But what’s a good idea is if your planes always crash, is see if you can buy a passport for Russia. No, because they’re their own mind. As you know, it looks good. If it if it crashes. You know, more often than in the West it’s not as serious. I mean, the idea is don’t build something that you know you won’t make more money for crashes the more crashes. You must try and make something that crashes as little as possible. Especially if it’s a a human pilot. Piloting it. But let me not get mixed up here. It’s meant to crash, you know, they’ve got these like. Drones where you put bombs on them. Then it’s meant to crash. Then if it if it crashes, then the more crashes, the more money you’ll make, the more you’ll sell as well. So don’t get mixed up between the two. Um. You know, not. Let’s say you’re doing like somebody wants to go on a trip, on a vacation holiday. You know them. They most probably want to come back without crashing. I’m talking about like. Drones are for warfare and stuff, but I still think. Um. Arms and ammunition. All very lucrative. You if you can make um weapons and it’s a sick, sick business, but. You know, like making cigarettes as well. Thanks. I don’t know. Think about boys. Have a look at what you want to think of a good business idea. Go to YouTube. And just get a piece of paper and look at all the videos and see how many videos have got something. Something to do with war, killing or like history, sword fights, bow, and arrow fights. Bombs, nuclear bombs, movies to do and movies. You know, fiction is nonfiction about war and violence. And. And you’ll see. You’ll start realizing that. You know, people say you tell children you know why is bad and you mustn’t lie and stuff. And you know we learn, look at World War One, World War 2, show many people die and starve and all. Run over by tanks, I saw this person. I didn’t see it. I wasn’t there, but I saw it in the movie. I mean this tank. It weighs I think 43. Turn literally turns and you know, well somebody wasn’t from the other side. Will someone be on your side. And the guy was maybe nervous, and his foot went on the accelerator instead of the brake and he drove over the sky, so he basically squashed him. So, I mean it’s hectic, but just but humans, will they see it? Well, they might even go to war when they young and understand, you know, they give all the knowledge that president, vice president or. General or whatever it is, and there’s no real difference, you know, you say? If you murder someone. The person that you’re killing in war has done nothing to you. They haven’t killed anyone, you know, or done something or cruel they might have, but generally the average person who’s 18 or 19, the chances are. That that person, that man or woman hasn’t done anything to you. And you kidding me? But now that’s legal. See, those are man-made laws. I’ve never understood that. But. It’s like. Well, that’s what armies do, basically. That’s why they have, you know, armies and stuff because they. Um. They teach you like they draw pictures, like with World War Two. They draw pictures of Japanese with funny teeth, make them look like rats, and then they say that rats. What’s it? The Black Death in the Middle Ages or the Dark Ages or whatever it is? And the way our brain works, it puts together like it says Japanese rats, the Black Death. And before you know it. Every Japanese person. Is it like carrying the Black Death? And that’s done on purpose to manipulate you, your own countries doing that on purpose to manipulate you. Because otherwise. I think most people in the beginning anyway. Wouldn’t want to. You know, shoot. What they’ll do is prove they’ll shoot like above people’s heads. You know, when no oneÔÇÖs looking because they don’t want to kill people, but then. They all kinds of tricks they do in the army. I’ve never been, but that’s what they do. And you know pictures of rats and then they make you run until you can’t walk anymore and make you jump in my down stuff until it’s just easier to listen to them than getting hit and shouted at and stuff and you justify it, and you make it OK. You know, it’s like how quickly you can get used to having a cold bath, you know? Yeah, the first few times it’s freezing, but after a month or two. Um. And. You know, capital of clever things. They tell you before you know you love having cold balls. Anyway, enough of that. Um. I don’t know if I should make this into a video, um. How else? How else could you make money? OK. Now. I warned you. You know, I’m not giving you all these brilliant ideas for free. I’m charging. OK, I’m not doing it for. You know. Because I want you to get rich. I’m doing it because I want to get rich. OK. If you want a product and. Website and it’s selling on the website. OK, you need advertising. So. I’m willing to advertise it. Well, you’re going to do the work, but I’m going to help you. Free advertising. So, you might say, what am I going to get out of it? Well. I’m doing the that’s totally free. OK. How much tell you how I’m doing for you because I care about people and how much good it is for the country, you know, everyone’s making money. It’s not like one person makes money and one person. You know, if you make money, then two people can’t make money. Doesn’t work like that if you look at countries like Switzerland or America 30 years ago. Or Iran, that’s usually you’ll find OK, so you’ve always got a couple of in Russia that like 10 maybe billionaires and the rest of the people are poor but. The wealthiest country where you have the strongest, you know, middle class in other words, the more people that have money. In other words, it’s. Money begets money. The richer people they are. You know, if one person is rich, it doesn’t mean the other person has to be poor. Because money is. I’m not going to get into that printing press, you know, Governance can print. Yeah, but it causes inflation. In other words, if you put, if you’re making a product and the other person is making a product, it’s etcetera, etcetera and you’re exporting it if you look at. Switzerland. It’s like um. Got like 90% of the people. Rich and then you go to run and money percent of the people are quote. So. Put it this way. It’s not like your cake, and if you take a slice, you need less. For everyone else it doesn’t work like that. If you’re making money. That you make like a new motor car or something? The cake is getting bigger. OK. So, in other words, you, you are paying tax. The more people that make money, the more tax. The countries got more money and that’s it. They’re like Hamas and them? And they waste there, the alien sees, and they. Just wasted them. They don’t know what they’re doing, but in a normal healthy country. Remove tax. The more money they’ve got, the more hospitals they can build, the more highways they can build. They can pay the police more money. So, you get some, you know, clever people who want to join the police. You’ve got your army; you’ve got this and that. Does that make sense? OK, so yeah, I’m not doing this for nothing, so I’m doing this. So, I can get rich. Right. You might ask, well, if I’m doing it for free, how do I get rich? OK, well, I’ll explain to you now. Um, the more people that come to. The website. That’s why marketplaces work. Because you know, say you’ve got. Say everyone’s got their little website and they’re selling 5 products or 20 products. You know. For consumers to go to 500 or 5000 different websites, I mean they don’t have all day, just you go from website to website, they want to go to one website or two or three and hopefully find the products they want the best price. So that’s what I’m trying to do now. The more decent products. OK. On the website, on the, the more people that go to the website, the more people are going to advertise, the more people that advertise. Especially if you can, if you don’t charge them. And you convince them to accelerate. I’m not charging you to advertise, so it usually costs between 15 and 35%. Of revenue for that month they spend on advertising. I’m not charging you anything for advertising, OK. However. If I were, I would never force a seller. You can sell if you want to charge the normal retail price that you charge when you. What’s it Pay per click? You know you’re paying up 30% or you and your product to Amazon and you’re paying a monthly fee and you’re paying between 7 and 25%. Now if you want to add on the 35% to your product and. You know, like everyone else. A great. Even if I’m charging you nothing, you’ll make an extra 35. Before you could send Michael Sellers as many products, but who cares, they may not like you and say. You know you’re going to sell more products. So, I can’t force you to because you’re saving money to sell for a lower price, but I can. I would never do that, but I can give you an incentive and that incentive is. If you. Go play fair. In other words, I’m not saying you should pass 35%, but. Saying if you reduce it. My fear mouths. You know, and you know that you, you, you’re giving the consumer a fair deal. You’re still making money. OK. Then I’m going to give you equity. In other words, you’re going to. OK. You say that we build up 200 sellers. OK. There might be 100 and 5200. It must be worked out and this is serious, and you take all the equity, in other words, what their companies. Worth giving the value. You must get professionals to do this to find the shares like a Co-op into blocks and each seller will get a block of shares. That’s voting rights as well. So. Do you think it’s said they 200 shares and they all voted; you know they all own the same amount of shares? Would they vote for you to put the advertising app you know, those to charge start charging for advertising, but to charge extra for advertising? A network will do that in advertising network, but if the shareholders or sellers. The chances are. It’s a I could basically say there’s 0% chance that they’re going to. All vote to start charging more for advertising. In other words, your long Do you have a product that you think is great or wonderful that you think will sell? Well, let’s try and sell it. What price? What do you want to sell it for? Do you have pictures of the product? OK, OK. Let me know what price you want to sell it at and e-mail me a few pictures. And let’s advertise it. Alright, see. If we can sell any. All the profit. Comes to you. OK, there’s no, there’s no charge. If a person wants to buy a product, they can contact you directly. And buy it from you. And that’s it. How many products do you have? Have you got any products? Or do you have to? Are you waiting to take deposits? Do you want people to pay you so that you can make the product? It always helps if you have. A few products. That you can at least show people how it works. It also helps if you have a website. But you don’t need a website. Because we’re going to advertise it on our website. Uh, if you have a website and you have the product listed on the website that that is also fine. Then what we will do is advertise them. Advertise the products. And have a link that goes to your website. For people who want to buy them. But if you don’t have a website then. People can contact you directly because you don’t want to sell it on another website. Because then the person is going to want a Commission. And you want you don’t want to give away any, any profits. You want to keep all the profits. You, see? If I am. If you go to a distributor. And. You know you say you want to sell. A branded product that’s well known, like an iPhone or a Seiko watch. OH. You know any product that those people know? Levi Jeans. You can’t buy from the manufacturer; you’re going to have to buy from the supplier. The problem? Here’s. These mega stores, you know, like Amazon and Walmart. There’s something called economies of scale. That means that the more that, uh, if it’s a big company, they got more money than you. They can buy in bulk, and they can then usually buy much cheaper. Because they’re buying it in bulk, that means they can sell cheaper. So, it’s very difficult to compete. Um. Selling in a well-known product. If you. Have your own brand. Or um. If you just like create something new. That might work. Otherwise. What you can do is. Well, they quoted his. When things fall off the truck, in other words, you wait around and you wait for trucks. You know, full of merchandise. And if a few iPhones fall off, if they don’t break, try and catch them before they hit the ground. Then you catch them and run off to the truck and you know if you can’t catch the truck and say the number plates covered, you don’t know who it belongs to. Then you go to the police, and you tell them that these things fell off the truck. But there was. You couldn’t see the number plate. Say it looked like you. You don’t know what sort of truck it was. It was whatever color it was. And you can always say that you color blind, so not sure of the color. And then I think it has to stay in the police station for. A certain number of weeks. You know, for somebody you’re trying to claim it, or for somebody. Put a case in to say that um. Something fell off the truck. They didn’t close it properly, so something fell out of the truck. And then then you do. You are being a Good Samaritan, You’re a good being, a good person. And you’re giving the stuff back to the millionaire who’s. We wouldn’t do the same if we’ll start fell off a truck, but that’s beside the point. But. We don’t work the way like they work. Which maybe that’s the reason they’re rich. But that’s. That’s the choice you have to make, but. If it’s up to me, I I don’t work right there. But they’ll say no one claims this stuff. Then. You can. Um. Will the website. If you’ve got a lot of things that fell off the track. You know, like the tracks on a steep hill and basically everything falls out. Or. Otherwise, you can just go to another website and say to them if if you sell, you know all this stuff fell off the back of the truck. And I went to the police station. We can’t find the owner. Yeah, you know, it’s been signed by the police. So, they’ve checked it out. So, so they’ve, you know, so it’s not stolen or anything. Once you get that letter, the websiteÔÇÖs owner will say OK, we’ll go 5050 and then you say no. I’ll give you 10% and the guy might say, OK, he might negotiate, OK, 25% say, and then you are getting say 2/3 and he’s getting a third. 33% whatever and he advertises it. And then he gets uh. You know, somebody likes it. He gets paid. And. Anyway, you work whatever that is art, and he pays you a certain amount and then you give him the product. That’s one way of doing it. No, there’s is another way of doing it. And that is to invent something. Like there was a guy who invented the the jet engine. Let’s say we have You Wait until there’s a war, World War 3. Hopefully it won’t happen, but if it does happen, and. Then you work out how to. You know like the engine that makes what’s that American plane that that the if 22 whatever you try you try and make the F23. You know, it helps if you’ve got an engineering degree, but if you don’t, you can just do what the Russians do and like. Use gaming software and make it look unfamiliar. No, that’s that won’t work because when you must deliver the product, they might say you’re cheating them. That won’t work. So, you have to know how to make a plane. If you can make your plan, then you can sell it to, you know, India and all these countries because they’re worried about war. You can sell to all of them, and you can make 1,1,000,000 because. You know each plane you can sell for about $300 million. Through. Another way of making money is. Submarines, but um. It’s usually quite secretive and. You might need, uh, what you call those nuclear submarines. You might need to mine that. Heads up. What do you call it? Not lithium. It’s called plutonium. I think it must be 95 or 90%. Um. We found. And you’ll make it. You’ll add value because you you’re doing your submarine plus, you’re doing the. The Tanium, whatever you call it. That’s another way of doing this. A really simple way is to create like. Products like, you know like tribal products and the conduit in Australia because. OH, all the Aborigines were killed by the Australians. Hang on a SEC. Yeah. You call me. Yeah. OH, thanks my friend for putting my pants on. I’m coming. 1/6. Hey. What? OH, thanks brother. OK, let’s carry on. Now. You must also think of if people sit, you know, and they write. Even if itÔÇÖs brilliant writing, like mine, and they’re telling you. Ways to make money. You must also remember that unless you know baby, I’m very, very wealthy. Um, but OK, well, I’m not, but. Let’s pretend I was then. And now I’m I’ve made so much money. Billions and billions of. Rare and or dollars? And I’m just bored with life. So then then then that’s a good idea. You must listen to what I say. But now let’s say. Because I’m honest, it’s said that I’m not rich. OK. Because I’m honest, but we don’t know about, you know, the other people writing about us. Now if if the person is not rich and they’re giving you all these ways to make money and then on top of it they’re going to they want to charge you if it’s $1.00 or. $500 or. What? Whatever. You know, whatever. They going to charge you? Um. People don’t usually do things for free; you know? Now, now think about it. They’re not. They’re not rich. They’ve got no money. But they’re giving you all these ways to make money. Plus, they’re charging you know You have to get. Think about this now. Think deeply if they’re not rich. And if the ideas can make so much money, like all my ideas, you know, like making error planes for the Air Force. Submarines, you know, nuclear submarines, now they can make billions and billions, OK, but now if if they got no money. And they’re cheating you. How to make money? OK. And they’re charging you. That means they are making more money by charging $1.99 or $10 to all the people that are reading what they write so now. If they’re trying to make money, wouldn’t they rather make submarines or? OH, make cellular phones. Whatever it is that they suggest you do. Because. A good one is like um. What do you call it like a a multi vin mender vendor market pressure. As I say create Amazon created like an Amazon or Etsy or or eBay, you know, like it’s easy OK but they’re sitting the software. Now. They probably don’t have that much money. OK. Possibly selling software for say $100 or whatever it is. OK. Now if they are saying you could make a Amazon or make one of these marketplaces. Those marketplaces, some of them are worth hundreds of millions of. Of dollars. So, if it’s that easy to make it, you must ask yourself why aren’t they using this software to make their own Amazon? To make hundreds of millions of. Dollars instead of giving the software away for. $50.00 or $100 every single year. If you think about it, they must be making more money from. Sitting the software for a few dollars than they are. I mean, if it was that easy, they wouldn’t give the software away. For even $1,000,000. Doesn’t make sense. They would rather make the own Amazon and even if they. Make half as much as that other that funny little guy. Started Amazon? I mean they are saying you can start eBay or Amazon. I mean there are those all those companies are worth 10s or hundreds of of billions of dollars or even if it’s worth. $100 million or never mind the billion dollars. OK. Why are you so lucky? Or why am I so lucky that they are selling me that software so I can make my own Amazon and be worth 150 billion? Dollars. People aren’t that generous. You see, so now that is what you call a red flag. Now when you see a red flag and it’s, you know, like in the wind flapping. Vets. You can also call it to red herring, and I bet something different because that’s, you know, in water that’s something different but a red flag that means you must be careful that. If it were so easy to make Alibaba or. Amazon or eBay. People are not that nice. They wouldn’t give you the secret to the software. As I said, they’re making more money from selling the software for $1.50 or $100 a year. In other words, they’re making $100 a year where they could be if they if they made if they used the software themselves, they would be making a billion dollars a year. Sit. So that means that’s a red flag. That means something is not. Is not right, so you must be careful of that. Um, what’s the other thing? So, it’s the same as with websites, you know these book website builders that say? Three-page website for $500 or? Or something. You know. Having a getting a say you sitting depends you know on the website, but if you’re selling products. ItÔÇÖs not that complicated. You can do it yourself. But you see the website, if it’s a Wicks or Shopify, they’re making much more money. Bye. Letting other people build websites. Yeah, if it was so profitable to have a website, they would build their own website, so. I think Shopify has something like. Is it 6000 or is it 6,000,000 I’m not sure. Big difference, but you get the idea. In other words, they make more money by making it easy. I think it used to be $30, you know, for a basic website and you get a shopping cart and this and that. I think it used to be $30, you know, for a basic website and you must. They all hidden things as well, like you must remember like. They’ll say it’s free for a year and a domain free for a year, but just remember if it’s free for one year. The second year they’re going to charge you. Double what? A normal registrar. Website you know a domain company will charge. It’s $13 for a.com. If they sell 3 for a year, the next. They the next year they will charge you like $20.00 so in other words. There’s nothing for nothing. There’s nothing for free if that makes sense. OK, so. OK. You know, put it this way to get a shot. You know to pay a rent, you know. Ring’s not cheap to find a shop, even if it’s a small shop. Rule shop in a in a bad area with some traffic or shopping center is expensive. So. In a in a sense, a website is good because it’s. You know for 30 Rand or $30.00 a month you can build your own website with a shopping cart and you can take pictures of your products and you know what I mean? So, it’s a lot cheaper and and also if your product doesn’t sell. OK. It’s not like you’ve signed a lease for six months or a year where you have to keep paying every month for the lease, even if you don’t use the shop. Because. The person who owns the property. They are cruel. They don’t care if your product doesn’t sell. And you can’t pay for them. They just smell blood, and they’ll just see you. We are a website. You can just stop paying the 30 or 50 or 50 or 60 or $70.00 a month. Or you can do a cheap one. I think you can even start for free. You pay nothing. And it doesn’t have to be on your own website. If the products are good enough, it doesn’t matter if it’s it’s. Word press dot ABC minus 34510964321. Trust me if somebody’s getting an iPhone or a brand new. Whatever 4 by 4. For $50 instead of $50,000, they will. To quickly go and ask somebody for a pen and write down the website. You know even if it’s 5 -, 4, three, 21, ABC, 213-4567. It doesn’t have to be like mi.com, you know if the products are good. Don’t worry, the person will write it down, then they’ll remember the website. So it’s better to do it for free. You know first. Um. Otherwise, it’s just wasting money. And then put one or two products on and see if there’s some interest. OK, but you must remember this about websites. It’s one thing having the website. Yeah, it’s a good idea because. You know you have a shot. And you know it’s in a shopping center, and you must have. Hundreds of thousands of shopping centers around the world. The website You Can you basically it’s like having a shop in every shopping center all over the world, Iran, Iraq, and Turkey in Israel, even if they are fighting with each other. You can still sell them, you know, especially if you’re selling weapons. You know, you can sell weapons to both. If you know what I mean. And if it works then maybe do your own. Buy your own domain and everything, but don’t put the cart in front of the horse. Does that make sense? Don’t put the horse in front. No, don’t put the cart in front of the horse, because the horse needs to be in front of the cart to pull it. The cart in front of the horse. You know, by like, opening a shop in every shopping center. Anyway, that’s something different. I’m confusing myself here but that’s yeah, that’s some at the about the best advice you’re going to get from. Best business advice? Now I suppose I have to say that I’m not. Um. I’m not. Um. An investment? Um. Advisor. Mother. Professional in. Investment advisor. So, um, I’m just giving you, my opinion. If, if, it doesn’t work. In other words, if you have, let’s say you try to build a nuclear submarine and you’ve got orders. Please, you cannot sue me if. If it doesn’t work out. I’m not saying it won’t, I’m just saying that if it doesn’t, it’s just my opinion. Sometimes even you know the best. But even in in in America, you know where they’ve got Mac, McDonald, Douglas and what’s that other one called? In fact, if flight. Fried chicken. But no, no, sorry. Boeing. The Boeing. You’re the Boeing Company, The Concord company. Well, yeah, yeah. You know, planes, planes crash like that. That doesn’t mean that. That you can make money making plans. But what’s a good idea is if your planes always crash, is see if you can buy a passport for Russia. No, because they’re their own mind. As you know, it looks good. If it if it crashes. You know, more often than in the West it’s not as serious. I mean, the idea is don’t build something that you know you won’t make more money for crashes the more crashes. You must try and make something that crashes as little as possible. Especially if it’s a human pilot. Piloting it. But let me not get mixed up here. It’s meant to crash, you know, they’ve got these like. Drones where you put bombs on them. Then it’s meant to crash. Then if it if it crashes, then the more crashes, the more money you’ll make, the more you’ll sell as well. So don’t get mixed up between the two. Um. You know, not. Let’s say you’re doing like somebody wants to go on a trip, on a vacation holiday. You know them. They most probably want to come back without crashing. I’m talking about like. The drones for for warfare and stuff, but I still think. Um. Arms and ammunition. All very lucrative. You if you can make um weapons and it’s a sick, sick business, but. You know, like making cigarettes as well. Thanks. I don’t know. Think about boys. Have a look at what you want to think of a good business idea. Go to YouTube. And just get a piece of paper and look at all the videos and see how many videos have got something. Something to do with war, killing or like history, sword fights, bow, and arrow fights. Bombs, nuclear bombs, movies to do and movies. You know, fiction is nonfiction about war and violence. And. And you’ll see. You’ll start realizing that. You know, people say you tell children you know why is bad and you mustn’t lie and stuff. And you know we learn, look at World War One, World War 2, show many people die and starve and all. Run over by tanks, I saw this person. I didn’t see it. I wasn’t there, but I saw it in the movie. I mean this tank. It weighs I think 43. Turn literally turns and you know, well somebody wasn’t from the other side. Will someone be on your side. And the guy was maybe nervous, and his foot went on the accelerator instead of the brake and he drove over the sky, so he basically squashed him. So, I mean it’s hectic, but just but humans, will they see it? Well, they might even go to war when they young and understand, you know, they give all the knowledge that president, vice president or. General or whatever it is, and there’s no real difference, you know, you say? If you murder someone. The person that you’re killing in war has done nothing to you. They haven’t killed anyone, you know, or done something or cruel they might have, but generally the average person who’s 18 or 19, the chances are. That that person, that man or woman hasn’t done anything to you. And you kidding me? But now that’s legal. See, those are man-made laws. I’ve never understood that. But. It’s like. Well, that’s what armies do, basically. That’s why they have, you know, armies and stuff because they. Um. They teach you like they draw pictures, like with World War Two. They draw pictures of Japanese with funny teeth, make them look like rats, and then they say that rats. What’s it? The Black Death in the Middle Ages or the Dark Ages or whatever it is? And the way our brain works, it puts together like it says Japanese rats, the Black Death. And before you know it. Every Japanese person. Is is like carrying the Black Death? And that’s done on purpose to manipulate you, your own countries doing that on purpose to manipulate you. Because otherwise. I think most people in the beginning anyway. Wouldn’t want to. You know, shoot. What they’ll do is actually proven they’ll shoot like above people’s heads. You know, when no oneÔÇÖs looking because they don’t want to kill people, but then. They all kinds of tricks they do in the army. I’ve never been, but that’s what they do. And you know pictures of rats and then they make you run until you can’t walk anymore and make you jump in my down stuff until it’s just easier to term strategy is your advertising. Internet on a network that. Is owned. Buy sellers. So, it’s advertising centric. OK. If it’s. Products if you’re manufacturer, anyone else advertising You could if you do more photography, or if you. Like you write articles you know you write well. And you publish it like on medium.com, you know, it’s like a publishing platform. And they say they can share profits, but they give you sense, they give you a cent on the dollar or something, same thing, you can still be on. That website only has your own website, same as if you’re selling. You can still sell in marketplaces. You can still advertise, but over here. Do you own this? That form you can advertise for free. Um. That’s how it works. Better. I’m afraid you’re going to have to work out. Um. It was alright. To be honest with you, I don’t think the submarine, the nuclear submarine, is a brilliant idea. OH, my ideas are brilliant. You know, Donald Trump has sounded like Donald Trump. The right time. OK, my ideas might not be. As. Brilliant as I think they are, but. Trust your work out. Find a product that might take some time. Get the website going. And then? Come and advertise. Umm. And. Yeah. You don’t have to reduce the price, but you know compared to. What is it going to cost you if you advertise? And then advertising prices are going to keep going up because that’s the primary strategy. Go to Google. Or Facebook. And I guarantee you decision one of the meetings, they primary strategy, the most basic strategy is that’s how I make money is because they want to. They want to increase once, they want to slowly, they want to keep increasing. In the advertising rates, so this. So, you’ve got the seller, itÔÇÖs not them that are doing it to you, it’s the bloody cellar, the cellar. He’s in the same industry as you. OK, when? When you when you’re making money, He’s making money. OK, but they? They do it in such a way that the seller must compete with the seller. It’s like a casino. It’s almost like you’re having a business, and you turn it into a. Gambling, the seller competes with the seller, and they slowly increase, increase it. So, it’s going to end up being the highest advertising. Global advertising costs the world has ever seen. That’s why they’ve, I mean if you look at Google, they’ve put in. I mean, it’s a mature company Google Now and. They were quite diverse. They basically sold up everything and it really is over 90% of their revenue. It coming from digital advertising. Facebook, they’ve come on to the same thing. And. And there are three or four companies. What’s LinkedIn, Whatever. Now you might say all the huge companies. Yeah, they are huge. They’re the biggest companies in the world, sure, but only three or four of them. So that’s the supply. So, the supply is tiny if they’re huge companies, but if you take those through your four or five companies, the supply. Of advertising, I look at the demand just in China, I mean the I think next year they said in the next three or four years there’s an extra brilliant people who are going to want to advertise, pay for advertising. So, the demand for advertising. It’s so much bigger than the supply. It’s going to go up. It must go up. It’s going to be the next like oil. It’s going to cause inflation. Think about it. Everything we buy is coming, going to be online, OK, and. Everyone there more and more people. I mean it’s still it shouldn’t be growing like this, it’s still growing. It’s like 2023% per year. What’s it business to consumer be to business to business is growing, they all growing. In other words, it’s still growing. But I think we’ve, I don’t know. I’m totally guessing now, but I think it’s. Something like 1/3 of sales is, is online. It’s going to be like 90% of sales are online and the way China is growing, and the way India is. Is it is growing? I mean it. Has anyone stalked it? I mean. There are going to be billions of people coming online and we still got those three or four. People, the companies, they are huge companies. But when you compare it to the demand for advertising. You just caught. They’ve invested so much because they’re years ahead of. I mean, I’m smart, I’m quite stupid. Take people that consider themselves smart. Google is years ahead of those people. OK, like you think. You know, like with. What’s the phone? Android so nice and Google giving them away for free? No, they worked out where they would make the most money. Look to have all the Android apps and everything and others to be the biggest producer of smartphones on the planet. They would touch if they gave it away, they let people under license. So, they are still making money. But basically, all these small manufacturers, you know they’re not stupid, they are years ahead of us. Why do you think? At Google or offering you. Um, free. You know those two products for free. They’re not doing it to help you. And. Look. Let’s say they. They should never have the next three or 400 billion or half a trillion a year. If. You know, interesting website. Um, if they got even a fairy turn. I know they listed their products, so they listed the 20 or 50 products if. If they got needles, if they were in their search results, if they sell like winter. That even but by 20 or 30%. Guess what they are going to do? What would I do? What would you do? You’ve got Facebook, you’ve got, you’ve got three or four companies. No. If even if it went up by 20% yourselves, all you do is go to Google and then you go to Windows and Bing, Microsoft and you go to Facebook and each one getting 20%, you’re going to stop paying for advertising. So instead of Google trading over half a trillion on digital advertising, it’s going to drop by 50%. So that that whole free thing, what they’re doing, all they’re doing is getting market share because humans are lazy. They understand that once you’ve learned their OK, it’s very similar to another system. OK, you know, you got a product free, save it as an ASV therefore work. OH, all the advertising. You can do it on other platforms, but that’s the easiest one because you don’t need your code, you just save it as a CSV. And it’s not like OK, they’re different, you have to you might have to put that column next to that and that number by that row. It’s not because. Ones right away is wrong, it’s just. It’s like a USB OK, eventually they might be the same as that beats a Max and DHS. They’re both. There’s nothing wrong with what with one. But people do things differently, that’s all. So, it takes, you know, take you a couple of hours and you just used to the way Google does it. It’s not that hard getting used to the way Microsoft does it. Or Facebook. That people are lazy. You used to have Googles doing it because they’ve offered it for free. And it’s going to be more like an atomic bomb just because you don’t get a return, that’s not the reason. I mean they control 90% of the search market anyway. There’s no reason to go to a different network or you might go to two or three networks, but. Because, you know Google, when you start paying for advertising, which you’re going to do because you’re not getting any return from not paying. Um. It’s, it’s. It’s. It’s funny. ItÔÇÖs a no brainer. I mean because if you’ve got even a. General 20% return. No one would pay for advertising. OK, so when you do start paying for advertising. You’re ready with Google. So, it’s like you’re really with Android. Why go to Apple? OK, doesn’t really work like that, but what I’m saying is, you know how Google works or when you stop paying for advertising. The bottom line is they’re giving it away free just to teach you this system. And they know we humans, we learn their system. So, when we start paying for advertising or the millions of different websites, we’re going to stay with Google. OK, enough of that. And what’s my I’m doing it for free because I’m just a good person and I’m very, very smart. OK, now we’ve covered that. I’m not very smart. So, you should all understand what I’m saying. Um. I’m saying take the road, less travel. No, the go to these, you know. Microsoft and Bing and stuff, I mean now, but your long-term strategy? Your marketing strategy, you, you go to an agency, the first thing they’re going to say to you, do you have a, do you have a a marketing strategy? Whatever. Well, guiding with, you know, with Google and stuff by default is your marketing strategy. Might be a mistake. Just think about it. You know you’re doing business with the account now if you imagine having the partner as your medium- or long-term strategic partner, again there might, there might not. You know, look at countries like America and Russia. Russia wants the world to be. Totally different. Wave in America OK England and America? Yeah, they can do. Business. They might not want everything or agree on everything, but they’ve got certain strategies. You know that line up. OK. Now it’s the same as when you’re doing business if you’re doing business for you know, from a supplier or someone who you know on an advertising network. This is like exactly America and Russia if you look at look at it already used names, you look at Google. Facebook, they look you know short, medium, long-term strategy is too. Increase the cost of advertising as much as they can. They will do it slowly. You know, causing you don’t notice it but excuses. That’s what they want you to do, We the seller. Once you reduce, keep the advertising cost as low as possible. You see instead they’re very clever. They’ve turned it into a gambling like there’s going to be like AA Alcoholics Anonymous or gambling was a GTA, however you spell gambling. Anonymous is going to be people look at it’s going to be worse because they say no, but it’s my business and I’m not gambling, but it’s going to, because you’re gambling on every single sort of once a month you are gambling. This strategy is the most lucrative marketing strategy. We have experienced this from an advertising point of view. People are going to make more money advertising than from any other industry. That’s going to be, it’s going to be like oils going to cause inflation. It’s going to be because everything we buy, we buy online and they control that advertising, celebrating, celebrating. So, in other words if you choose one of those networks, OK, out of those three or four. Networks. It’s like. Trying to get your business, but you got America and Russia instead of going with. Russia and Iran, you know, at least they’ve got something in common. Or China and Russia at least they might. It might just be that they both are against the West, but they’ve got some intrinsic. Similarity. OK. Same as sinners, your cell and other cells show you competing, but you’ve got some strategy that’s that that you can relate to each other. In other words, you both want to pay low advertising rates, OK, but you have a long-term strategic relationship. An advertising network that wants the complete opposite thing. It’s like. Second, Mary came in Russia. On our America and Iran. Except, you know, now the advertising agencies in America. And we are. He ran. If you think of the size as supply. Sure, they’re big companies, but the only one, three or four companies? You are like they’re the biggest companies in the world, but you can’t take those three or four companies, however big they could be. The the biggest four companies in the world, but it’s just said they work. Compared to. The entire. The entire globe. Every single website. Every single manufacturer. Every single person on the Internet. OK. In other words, the supply. This tiny demand is huge, OK? The price is going to go up. Does that make sense? I understand that I’m, I’m afraid Bridge look at this like that from a seller. So yes, it’s a road. Yes, it’s easier to go with one of the networks now you know they they’re huge and you pay for advertising and. You don’t feel you don’t realize what’s going on. And how addictive it is, because you know you get instant results and you’re paying and OK, it’s $0.35 or $0.40 or $1.20, but let’s say that let’s do it one dollar $51.80 before you notice going to be 4-5 dollars for every single product. OK. And say if you’ve got 20 products, 100 products, you know that I saw something that Amazon, Walmart, they spend something like 2 or 300 million. It’s. I was going to say half a trillion. No, it’s about 1/4 of a trillion per month on advertising some of these companies, OK. And those, those are the biggest companies. So, what do you think is going to happen to the small? Mr. The medium companies, the smallest, say 10 or 20%. In other words, the companies you know, like you and me, we have. It could be, you know, you might start. Phones. I might have had five products, OK? You might have 20, you might have 200, you might have 500. You might even have 1000. OK. But those companies, if they don’t take the road, less travel? OK, if they don’t do something different like what I’m suggesting, OK, advertise for free. But. Get shares. Own it as well, so you might end up making you will. If it works, you’ll make more money from the advertising agency because you can sell your shares you get. All the shareholders, you the way it works is a color you don’t get. Like one or two companies going around and buying up all the shares because they’ve got a couple of billion Rand in the in the Kitty. It’s a cop. It doesn’t work like that. It doesn’t. Even if you’ve got the money, you can’t. In other words, if you want to do something, everyone must vote. If somebody wants to, it’s not nonprofit. It’s for profit. You’re not paying for anything for your block of shares. But if you want to sell it, I think you must get 75 or 80% of all the other sellers. All the other advertisers must agree. And then the person can say it that won’t affect the price, OK. The price is what somebody is willing to pay for it. It could be another or it must be another. There would be a lot more sellers. We are only you know start with a few 100 and that’s the shares and if they want to buy. In other words, they must buy into advertisement. That they don’t have to buy him. Anyone can advertise any any setup that I’m saying. If they want shares, if they want to profit, not just from. Not paying for advertising, but if they want to. To profit from their appreciation. In other words, owning stock in the company, OK. I mean, if you’re giving the company business, even if you’re not paying for advertising, you’re giving them business like you imagine owning. Part of that company, even if you own a couple of percent or half a percent, you own half a percent of Google, Google or something, and your billionaire. No, I’m not. I’m not saying that. But you could be within 5 or 10 years, you could be with. 50 million a 100 million if you buy those shares now. I hope you; I hope you’re hearing me. Thank you very much. I. I’ll put more details below. I’m using my voice now but thank you. Thanks for listening. Stop. Stop. Don’t type Stop, Stop. No, don’t type. Just. In. Thank you. No don’t type thank you.

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    Donut – Helping small businesses succeed

    StartUpDonut

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    : usp_custom_field : Donut - Helping small businesses succeed

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    What is FPC (Free-Per-Click) Free Advertising BrowSearch is pronounced “Browse & Search”

    BrowSearch

    What is FPC (Free-Per-Click) Ôäó Advertising? BrowSearch, pronounced “Browse & Search” began BrowSearch FPC (Free-Per-Click) Ôäó Advertising experientially in 2023 after negotiating with the founders Feedonomy managed to get exclusive rights to FPC (Free-Per-Click) Ôäó Advertising. After a period of rapid growth, in early 2024 BrowSearch, pronounced “Browse & Search” merged with Feedonomy. According to Eve Freedom, the spokesman for Feedonomy the merger was partially to offset a legal battle between BrowSearch & Feedonomy. According to Eve Freedom the merger will create the opportunity for further rapid growth as both companies will work together and based on their legal protection to this unique type of Free Advertising and without competition the stock can only appreciate.

    FPC (Free-Per-Click) Ôäó Advertising endeavor to be 100% Advertising Centric. In other words, all the equity from both companies will be shared between all current advertisers! This equity and voting rights will be given to advertisers not sold. Whoever is using the platform when they reach 400-500 advertisers. Thus, these advertisers and content creators will own their own advertising platform. ?áThey will also be able to advertise product ads, and articles, like content ads and advertising will remain 100% Free!

    Shareholders will also be able to sell their shares to any willing purchaser so with free advertising they could more likely than not end up making much more money from the appreciation of the shares (equity) in these companies. But still with PPC Advertising reaching 10-35% of monthly revenue and we suspect with agency fees, product feed fees and all these costs on top of the basic advertising costs the advertisers lucky enough to get free advertising it is a huge deal. If you add the value of the shares while its truth shares can go up or down the chances of what has happened to us over the last few months, we really donÔÇÖt believe many people will turn down upmarket advertising in a hurry. We are not marketing the equity we are giving two companies away to between 400 and 500 advertisers and if it turns out to be 200 advertisers that only means each advertiser will be getting double the amount of equity. Go to: https://feedonomy.com or email: hello@browsearch.com

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