Chris Dercon is known for dramatic gestures and frequent moves between major institutions. But he says he’ll be at the Fondation Cartier for the long haul.
What Are Search FPC Product Ads?
Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments.
Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach.
Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.