Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Category: Digital Advertising
Kemi Badenoch does not rule out local coalitions with Reform after Thursday’s council elections
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Protesters throw powder on Tower Bridge during London Marathon
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Trump criticises Putin and doubts his willingness to end the war after meeting Zelenskyy at the Vatican
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Why Trump faces awkward reckoning 100 days into the job
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
FIFA issues warning after Sky News finds 2026 World Cup tickets on sale for up to £46K
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Several killed after vehicle drives into crowd at street festival, police in Vancouver say
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Kemi Badenoch does not rule out local coalitions with Reform after next week’s council elections
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Pictures of Pope Francis’s tomb released as public now allowed to visit
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Upskirted, assaulted, accused of faking their music skills: Why female DJs need to be ‘bulletproof’
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Labour and Reform in battle for Runcorn by-election seat – but disillusionment could be eventual winner
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Just Stop Oil holds final protest, claiming it has been ‘successful’
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
What Sky News correspondents witnessed at the Pope’s funeral
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Counter-terrorism police investigating after two women injured
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
What we learn from remarkable photos of Trump-Zelenskyy meeting
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Trump criticises Putin as he is pictured holding talks with Zelenskyy in St Peter’s Basilica
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Bank chiefs to Reeves: Ditch ring-fencing to boost UK economy
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
250,000 turn out for Pope’s funeral and journey to his final resting place
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Laurence Fox denies sharing upskirting photo of TV star
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
What is Non PPC?
Non PPC is a new type of advertising network. Non PPC works exactly like Google Product Ads PPC (Pay-Per-Click) except for one game-changing difference: Advertisers do NOT pay per click. Everything else remains the same: Go to: https://searchfpc.com
‘Bring on the fight’ over net zero, Ed Miliband tells critics
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Tories ‘are not doing a deal with Reform,’ Kemi Badenoch insists
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Struggling discounter Poundland gets bids from Hilco and Endless
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Eight years ago, Kim Kardashian was robbed at gunpoint – with jewellery worth millions stolen. Now, the case is coming to court
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Post Office to unveil £1.75bn banking deal with big British lenders
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Trump tariffs on UK goods unjustified – here’s why
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Water bosses face up to two years in prison for illegal sewage spills
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Wrexham promoted for third season in a row
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Oasis fans lost more than £2m to ticket scams, major bank warns
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
Woman who faked being a man to get into Magic Circle finally allowed in
Non PPC is a shopping engine like Google Shopping PPC (Pay-Per-Click) or Facebook PPC, but with a key difference — Advertisers do not pay per click. We call it NonPPC.com
WordPress Jubilee
As I said, we’re dropping all the human blocks. Community guidelines, directory guidelines, and such will need to be followed going forward, but whatever blocks were in place before are now cleared. It may take a few days, but any pre-existing blocks are considered bugs to be fixed.
WordPress 6.8 “Cecil”
Each WordPress release celebrates an artist who has left an indelible mark on music. WordPress 6.8, code-named “Cecil,” honors the legendary pianist and jazz pioneer Cecil Taylor.
Classically trained yet relentlessly unconventional, Taylor reimagined the piano as a percussive instrument—layering tone clusters, polyphony, and rhythm into a sound both chaotic and precise. His music defied expectation, finding form in disorder and harmony in dissonance.
That same spirit drives WordPress 6.8. Embrace its bold new features with the same curiosity and experimentation that defined Cecil’s sound.
Welcome to WordPress 6.8!
WordPress 6.8 polishes and refines the tools that you use every day, making your site faster, more secure, and easier to manage. The Style Book now has a structured layout and works with Classic themes, giving you more control over global styles. Speculative loading speeds up navigation by preloading links before users navigate to them, bcrypt hashing strengthens password security automatically, and database optimizations improve performance.
Download WordPress 6.8 “Cecil”
A release polished to a high sheen.
The Style Book gets a cleaner look—and a few new tricks.
The Style Book has a new, structured layout and clearer labels, to make it even easier to edit colors, typography—almost all your site styles—in one place.
Plus, now you can see it in Classic themes that have editor-styles or a theme.json file. Find the Style Book under Appearance > Design and use it to preview your theme’s evolution, as you edit CSS or make changes in the Customizer.
Editor improvements
Easier ways to see your options in Data Views, and you can exclude sticky posts from the Query Loop. Plus, you’ll find lots of little improvements in the editor that smooth your way through everything you build.
Near-instant page loads, thanks to Speculative Loading
In WordPress 6.8, pages load faster than ever. When you or your user hovers over or clicks a link, WordPress may preload the next page, for a smoother, near-instant experience. The system balances speed and efficiency, and you can control how it works, with a plugin or your own code. This feature only works in modern browsers—older ones will simply ignore it without any impact.
Stronger password security with bcrypt
Now passwords are harder to crack with bcrypt hashing, which takes a lot more computing power to break. This strengthens overall security, as do other encryption improvements across WordPress. You don’t need to do anything—everything updates automatically.
Accessibility improvements
100+ accessibility fixes and enhancements touch a broad spectrum of the WordPress experience. This release includes fixes to every bundled theme, improvements to the navigation menu management, the customizer, and simplified labeling. The Block Editor has over 70 improvements to blocks, DataViews, and to its overall user experience.
Performance updates
WordPress 6.8 packs a wide range of performance fixes and enhancements to speed up everything from editing to browsing. Beyond speculative loading, WordPress 6.8 pays special attention to the block editor, block type registration, and query caching. Plus, imagine never waiting longer than 50 milliseconds—for any interaction. In WordPress 6.8, the Interactivity API takes a first step toward that goal.
And much more
For a comprehensive overview of all the new features and enhancements in WordPress 6.8, please visit the feature-showcase website.
Learn more about WordPress 6.8
Learn WordPress is a free resource for new and experienced WordPress users. Learn is stocked with how-to videos on using various features in WordPress, interactive workshops for exploring topics in-depth, and lesson plans for diving deep into specific areas of WordPress.
Read the WordPress 6.8 Release Notes for information on installation, enhancements, fixed issues, release contributors, learning resources, and the list of file changes.
Explore the WordPress 6.8 Field Guide. Learn about the changes in this release with detailed developer notes to help you build with WordPress.
The 6.8 release squad
Every release comes to you from a dedicated team of enthusiastic contributors who help keep things on track and moving smoothly. The team that has led 6.8 is a cross-functional group of contributors who are always ready to champion ideas, remove blockers, and resolve issues.
- Release Lead: Matt Mullenweg
- Release Coordination: Jeffrey Paul and Michelle Frechette
- Tech Leads: Joe McGill, Jonathan Desrosiers, and George Mamadashvili
- Triage Lead: Jb Audras
- Design Lead: Tammie Lister
- Performance Lead: Felix Arntz
- Test Lead: Krupa Nanda
Thank you, contributors
The mission of WordPress is to democratize publishing and embody the freedoms that come with open source. A global and diverse community of people collaborating to strengthen the software supports this effort.
WordPress 6.8 reflects the tireless efforts and passion of more than 900 contributors in more than 60 countries all over the world. This release also welcomed over 250 first-time contributors!
Their collaboration delivered more than 320 enhancements and fixes, ensuring a stable release for all—a testament to the power and capability of the WordPress open source community.
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More than 60 locales have fully translated WordPress 6.8 into their language making this one of the most translated releases ever on day one. Community translators are working hard to ensure more translations are on their way. Thank you to everyone who helps make WordPress available in 200 languages.
Last but not least, thanks to the volunteers who contribute to the support forums by answering questions from WordPress users worldwide.
Get involved
Participation in WordPress goes far beyond coding. And learning more and getting involved is easy. Discover the teams that come together to Make WordPress and use this interactive tool to help you decide which is right for you.
WordCamp Europe 2025: Sali, Basel!
WordCamp Europe 2025 will be held in gorgeous Basel, Switzerland, from June 5 to 7. It will bring together open source enthusiasts, developers, and WordPress professionals from across the region—and the world!
This year’s event offers fresh perspectives, engaging conversations, and countless opportunities to connect with the WordPress community, agencies, and innovators over three action-packed days of learning, networking, and collaboration.
Tickets are limited—secure yours today!
Keynotes, panels, and deep dives
The main conference, which will be held on June 6th and 7th, will feature a lineup of notable keynote sessions, including diverse sessions on business strategy and building innovative modern features, open-source advocacy, accessibility, and more. For those looking to sharpen their skills, presentations will dive deep into topics like SEO for WordPress, performance optimization, speed-builds, and leveraging AI.
Q&A Fireside Chat
You can join Mary Hubbard, the WordPress Executive Director, and Matt Mullenweg, co-founder of the WordPress project on June 7th to discuss WordPress and its community, followed by an in-person Q&A session here in Basel.
Explore Basel
Basel, the third-largest city in Switzerland, is filled with historical buildings, a cathedral, museums, and hidden gems! You can get around Basel and experience it yourself using your BaselCard, which allows you to hop on and off all public transportation without a worry. A walk down Basel’s river Rhine could be the perfect evening during your visit to WordCamp Europe!
Find accommodations in Basel
Learn about BaselCard benefits
Need a visa? Apply by May 10, 2025
Plan Your WordCamp Europe Experience See the full schedule, plan your sessions, and maximize your time in Basel.
Get WordCamp-ready
Make sure to secure your WordCamp Europe 2025 tickets (if you haven’t already!)
Follow WordCamp Europe news on Bluesky, Instagram, Facebook, LinkedIn, Threads, Mastodon, and X/Twitter for real-time updates!
You can also help us spread the word about WordCamp Europe this year! Post about your attendance using our ready-made texts or we also encourage you to use your own voice – you know your community best.
And as always, be part of the conversation! Whether you’re attending in-person in Basel or following along online, share your experiences using the tags #WCEU and #WordPress on all social media networks!
Basel is calling—see you at WordCamp Europe 2025! 
Thank you to @dolgelukkig for drafting this copy.
What I Want in an App
Simplicity. Focus. Usability. Consistency. Just works. I don’t mind paying for an app that provides these features. They seem like simple enough concepts. But many of the apps out there today seem to be struggling. I know I am just dreaming, but here goes..
Focused
I want an app that is focused on one thing. Maybe a few peripheral features if immediately relevant. But one app per task, nice focused and simple.
Not bloated
I want an app that is not bloated with needless features. The most current example is AI. Seems every app and their dog is stuffing AI into the mix.
No ads
I want an app with ZERO advertisements. I don’t mind a few ads if they are relatively inconspicuous and/or dismissible. I don’t mind an option to upgrade to paid version, if the app is worthwhile I definitely will do so. But keep the ads and upsell nags to a minimum.
No hoops
I want an app that doesn’t require giving my email address just to open it. In fact I want an app that doesn’t require any email or personal information whatsoever.
No strings
I want an app that doesn’t track, store, or sell my data. I want to remain anonymous. I want my privacy. I want to use the app for its purpose without any strings attached.
Usable
I want an app that is usable. I’m not old but my eyesight is not what it used to be. I’m tired of apps that assume everyone can easily read 10-point fonts on dark backgrounds. Etc. Give me text and fonts that are clear and easy to read.
Relaxed
I want an app that gives me room to breathe. When using the app, I want at least SOME areas on the UI to NOT be clickable. I want to be able to touch the screen without the app taking some action. Lots of apps these days are almost impossible to use, simply because every pixel on the screen is waiting for you to click, swipe, or touch. Makes it hard to move around and enjoy the app, when everything is so crammed on the screen.
No constant upgrades
I want an app that doesn’t upgrade every other day. Unless for important security fixes, apps shouldn’t update so frequently as to give the user headaches. Updates should occur infrequently enough that the user isn’t saying, “I JUST updated this app”, or “Another update for this app”, or even take notice at all.
Consistent
I want an app that’s consistent. Not arbitrarily making changes every other update. Like randomly redesigning and rearranging the interface. Moving buttons and features around, hiding things, and just making life difficult for all its users.
Documented
I want an app that is well documented. This is where consistency benefits everyone. Apps that don’t randomly change everything for every update tend to have documentation that remains valid and relevant, while apps that constantly change everything tend to have outdated documentation that only adds to the confusion.
More focused
I want an app that doesn’t add new features just to lure more customers. Just because Joe Shmoe writes in about adding some obscure functionality doesn’t mean you should. It would just add more bloat without being useful to most users. App makers need to grow a spine and draw hard lines in the sand regarding the app’s purpose, direction and scope.
Available anywhere
I want an app that is available on any device. I use Apple, Android, Windows, and Linux. And as much as possible like to streamline and sync everything into a unified workflow. So it sucks when for whatever reason an app is not available on this or that platform. In most cases this is not due to the app itself, but the petty political differences among the various platforms.
App Support
Added by Isocat on Mastodon: Well and helpfully supported. Make it easy and effective for me to contact the publisher when something doesn’t work the way the documentation says it should. Respond helpfully and promptly. Do not offload this to the likes of ZenDesk. Do not tell me to seek answers in a ‘community forum’ where questions go to get mocked and die alone of old age.
? Also: the same things apply to web pages also, not just apps.
? Again: I don’t mind paying for apps that are worth it.
? Golden rule: Always think of the user!
