The SearchFPC Merchant Center is your all-in-one hub for creating, managing, and optimizing free product listings. It’s a professional-grade platform that gives you the full benefits of PPC (Pay-Per-Click) product ads—without paying for clicks.
Think of the SearchFPC Merchant Center as your personal command center—like Google’s Merchant Center but free from PPC costs. It’s built for real sellers who want visibility without paying for traffic.
"Imagine the benefits of Google Product Ads PPC… with one exception: you don’t pay for clicks."
That’s what the federated ShopFPC (Free-Per-Click) network offers. We promote your product ads across multiple platforms: searchfpc.com, searchfpc.com, feedonomy.com, and nonppc.com.
Create your account, upload your products, and begin advertising for free. No credit card. No fees. Just honest exposure across an open product discovery network.
The SearchFPC Merchant Center is a free advertising tool that lets businesses list, upload, manage, and showcase their products across a growing network of shopping and discovery platforms — without ever paying for clicks.
List products manually or upload your product feed CSV. If you don’t have a product feed CSV or experience any problems while importing your product feed, just contact us. We will assist you at no cost. There is no need to use free or paid plugins or software unless you choose to. The truth about product feed CSVs is that there is no one correct product feed, meaning all others are wrong. It is only a matter of preference. For example, the product feed used for Google is exactly the same as what you will use for Microsoft, except one company may prefer the price column after the sale price and vice versa. But if you import the product feed from another company, it may look bizarre or it may not work. Don’t panic; there is probably only a tiny adjustment needed, thus our offer to assist you at no cost.
Note: Like any software, updates and changes happen sometimes often. This means that even if you are using the most expensive feed software, nominal errors are common. Once you are aware of the error, it is just a matter of a few clicks or updating the software. Unlike high-quality or full-frame cameras, you do not get high-quality and low-quality product feeds. A product feed is not code. In other words you dont get one feed that uses better code than another. The product feed CSV is just your entire product catalog: Ex. Product heading, images, description, specs. etc. But all formatting is removed. If you open the CSV. file you can read all your content but it is not pretty content. As soon as you import the content, all your bespoke formatting is restored. Thus, instead of having a huge file, you can email your entire product catalogue and email it or upload it in under 2 minutes and it emails as easily as any excel text file
Get Discovered
Your listings will appear as soon as uploaded or imported and will be available across all our channels. Including but not limited to SearchFPC, NonPPC, Feedonomy, SellFPC, Shopfpc, Fediads, Fediverse.co.za, Fedinverse.com and several other search and shopping channels, partner directories, and discovery pages — We only target consumers looking to purchase and we do not believe in instrusive, forced or manipulative selling. When consumers search for products their results are accurate as without algorithms that ensure only listings with the highest advertising budgets are visible. That breaks the search results into two… The one way is it seems like there are very few listings, it is all relative but with 90 000 searches per second and only one or two search results that match the search criteria does not make sense! I suppose it does if you understand how powerful the algorithms are or how powerfully they are programmed to only let listings with the highest advertising budgets. You can also see it that out of the one or two matching listing the listings that match the search criteria are only the one or two most expensive examples. In my opinion that is just logic, let me ask you how you keep paying higher ad budgets. Obviously, you increase the sale price.
📈 What Makes the SearchFPC Merchant Center Different?
❌ Non Pay-Per-Click (PPC) costs. Never pay for clicks!
✅ Free product listings across search and discovery pages
🤝 Fair exposure for both large and small advertisers
🛠️ Built-in tools to manage and optimize your listings
🔄 Option to link your eCommerce store for automatic syncing
In short, the SearchFPC, NonPPC & Feedonomy Merchant Center gives you all the essential tools to advertise your products — just like Google Ads Merchant Center — but without the cost-per-click trap.
You stay in full control of your listings, layout, and store branding. You don’t need a big budget, a team of marketers, or complicated software.
List manually, upload your product feed, or build your store — all at no cost. 👉 No clicks to pay for. No commissions. Just honest exposure that helps you grow.
What Are Search FPC Product Ads?
Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments.
Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach.
Because Search FPC is part of a federated network, ads may also appear across partner platforms at no extra cost.
